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Category: Business

  • Get ready for video Twitter

    What if you could “video tweet” natively in your Twitter account instead of or in addition to the short text messages you currently send when you use Twitter? According to a report in the Telegraph today, video will soon be…

  • A clear call to action for social media guidelines and training

    A couple of days ago, the US Federal Trade Commission (FTC) published new guidance and use of testimonials and endorsements in advertising. It’s prompted quite a bit of critical commentary and opinion by many business influencers in the US. While…

  • Customer service in the age of the retweet

    Virgin Media’s major service outage this morning reminded me how things have actually changed for the better with this company, certainly in my experience as a customer. Not only has their cable broadband internet service vastly improved in uptime and…

  • Is anyone measuring Twitter on mobile?

    As the news spotlight shone brightly on Twitter yesterday – the company announced a new injection of $100 million in more venture funding – market researcher Hitwise published some new stats about Twitter’s growth. Hitwise’s data, measuring visits in the…

  • Too little measurement

    Mashable reports on the results of a survey into the measurement of social media activities. […] According to an August 2009 survey by Mzinga and Babson Executive Education, 86% of professionals in a variety [of] fields said that they have…