Business Archives - NevilleHobson.com

Jerry Harrison, the entrepreneurial rock star turned rockstar entrepreneur

In August, I had the great pleasure and distinct honour of being in conversation with Jerry Harrison, a Rock and Roll Hall of Fame inductee through his role with Talking Heads, one of the most critically-acclaimed New Wave rock bands of the 1980s. Our conversation was for an episode of the Ideas to Innovation Season 2 podcast I host for Clarivate, a global company I’ve been working with since early 2021 in a range of communication areas. The podcast season…

Mailbird is a good tool for email and calendar management

For more than twenty years, Microsoft Outlook has been the primary software tool I use for email and calendars on Windows PCs, for both business and personal uses. On New Year’s Day, I switched my personal email accounts to Mailbird, a software tool that lets me manage my email and calendars on my Windows 11 PCs. Even only four days into my use, I’m already well impressed with Mailbird, how easy it was to install and set up, and the…

Volkswagen pranks its tarnished reputation on April Fool’s Day

In a time where misinformation, disinformation and outright fake news are features of our online landscapes that diminish trust, you’d think that brands (and Volkswagen in particular) would think twice – at least, think carefully – about actively doing anything that can negatively impact their brand reputation and instead do everything that promotes a sense of trust in their brand. Given that what’s good, bad or ugly is often highly subjective it’s hard to pinpoint a specific prank done by…

FIR 205: Are NFTs nifty or not?

The topic of NFTs – non-fungible tokens, to use its full name (one that confounds many people) – occupies a large part of the conversation in the March episode of For Immediate Release: The Hobson and Holtz Report that Shel and I recorded last weekend. We had a lively discussion, contributed to in part by Chip and Dan chipping in from the chat in our YouTube channel where the discussion was being streamed live, aided greatly by all the analyses,…

Subscribe or Follow a podcast: What’s in a word?

I subscribe to a lot of podcasts. Until now, I’ve never thought much about the word ‘subscribe’ and its meaning in the context of podcasts. To get a podcast, you subscribe to it. That’s the way it’s been since the dawn of podcasting back in the early 00s when we spoke of using a podcatcher to get your content. We needed to know about things like RSS feeds, the prime method for enabling your podcatcher to get a podcast each…