FIR Interview: Joseph Jaffe and Maarten Albarda, authors of ZERO

“Our position is that a perfect storm is coming,” say Joseph Jaffe and Maarten Albarda as an attention-grabbing way to start a discussion about ZERO: Zero Paid Media as the New Marketing Model, the new book by the two authors published by Wiley in October 2013. It may already be here, adds Jaffe: “In the book, we introduce several key arguments – business, economic, consumer, media and creative cases – any of which could, by itself, be enough to be the straw that breaks the camel’s back, but when combined presents a perfect-storm scenario.” In this FIR Interview, Jaffe and Albarda describe the central premise of ZERO to co-hosts Neville Hobson and Shel Holtz, explaining their thinking and passion behind […]

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FIR Book Review: Age of Context by Robert Scoble and Shel Israel

Age of Context: Mobile, Sensors, Data and the Future of Privacy explores the convergence of five technological factors – mobile, social media, data, sensors and location – and their present and future impact on everything from commerce to medicine to transportation. FIR co-hosts Neville Hobson and Shel Holtz review the book in the context of an earlier FIR interview we conducted with the authors, and two book launch events including one in London in which Neville recorded Robert and Shel’s presentation as an FIR Speakers & Speeches podcast. Listen Now: Get this Podcast: Download the MP3 file (8.78 Mb, 21:50) Subscribe to the FIR Reviews RSS feed Get FIR at iTunes Get the FIR app for your mobile device – […]

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FIR Interview: Robert Scoble and Shel Israel, authors of Age of Context

Two men who have been at the vanguard of social media and the disruptive evolution that different ways of working and communicating have emerged in businesses everywhere over the past decade are Robert Scoble and Shel Israel. Their seminal work Naked Conversations, published in 2006, shone a spotlight on the then-emerging world of blogging and the changes being wrought to business practices by enlightened individuals in organizations everywhere. In their new book, Age of Context: Mobile, Sensors, Data and the Future of Privacy, Scoble and Israel widen their spotlight to examine five converging forces – mobile, data, sensors and location-based technology – that promise to change virtually every aspect of our lives. In this near one-hour FIR Interview, co-hosts Neville […]

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FIR Interview: Chris Muccio, author, 42 Rules for 24-Hour Success on LinkedIn

LinkedIn is, arguably, the premier social network for business-to-business (B2B). Over 200 million people have profiles on LinkedIn, but most put their information up with no particular strategy to get the most out of LinkedIn. 42 Rules for 24-Hour Success on LinkedIn, 2nd edition, discusses just this topic. In this FIR Interview, correspondent Michael Procopio spoke with the author Chris Muccio about the concepts in the book. As the discussion was more an interview with Chris about how to manage a LinkedIn presence than directly covering this new edition of the book, we’ve put this in as an FIR Interview rather than as an FIR Book Review. Chris covers the common mistakes that can easily be fixed as well as […]

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The Age of Context comes to London in October

If you’re a follower of trends in technologies and people’s behaviours – and that mashup between the two – an event in London next month will be of interest to you. On October 28, Robert Scoble and Shel Israel will be in London as guests of the Chartered Institute of Public Relations (CIPR) and their partner Precise to talk about the Age of Context – the title of their new book, out in November. Age of Context is an embracing term to anchor five converging forces the two authors see as profoundly changing almost every aspect of work and life in the next decade: mobile, social media, data, sensors and location. Age of Context is a follow-up to Naked Conversations […]

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