Is it time for a post-capitalism post-communism mashup?

Books on politics and political issues rarely capture my attention or my imagination. During the past decade, I have read just three books about politics, all biographies – Margaret Thatcher, Bill Clinton and Tony Blair. Probably great fodder for Freudians who’d like to pop me in a pigeon-hole. Good luck with that! My own self-analysis of why these works did attract me tells me that each addresses times and experiences of significant change and, indeed, upheavals in society, in political landscapes and more. Each author, either directly and/or via a ghost, weaves a compelling narrative that resonates strongly with my understanding and sense of contemporary society and the changes I might wish to see happen as well as those I’d […]

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FIR Book Review: ‘Trust Me, PR Is Dead’ By Robert Phillips

Robert Phillips stunned the PR agency world when he walked away from his prestigious position as CEO of Edelman EMEA. Phillips explains his decision in Trust Me, PR is Dead, in which he calls for an end to the PR industry and advocates instead for a new model of public leadership (as the replacement for PR) and public value (the role of corporations which, Phillips believes, need to adopt a reinvented kind of capitalism that focuses as much on contributing to society as to their bottom lines). Phillips came to Edelman when the agency he cofounded – Jackie Cooper PR – was acquired. While at Jackie Cooper, he was instrumental in the development of ground-breaking campaigns, including “Hello Boys” for […]

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FIR Book Review: Geeks Bearing Gifts by Jeff Jarvis

Geeks Bearing Gifts: Imagining New Futures for News is CUNY journalism professor Jeff Jarvis‘ latest book, exploring the pressures on current news models and the directions news organizations need to go in order to thrive in the digital world. FIR co-host Shel Holtz reviews the book, which has implications for organizational communicators, particularly in imagining the role of media relations in the future Jarvis imagines. From the book description on Amazon: Technology has disrupted the news industry – its relationships, forms, and business models – but also provides no end of opportunities for improving, expanding, reimagining, and sustaining journalism. Geeks Bearing Gifts: Imagining New Futures for News is a creative, thought-provoking and entertaining exploration of the possible future(s) of news […]

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FIR Book Review: The Mobile Mind Shift, by Ted Schadler, Josh Bernoff, and Julie Ask

The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment provides the first comprehensive overview of what it takes to develop mobile resources that accommodate the growing expectations of users who increasingly turn first to mobile devices. FIR co-host Shel Holtz reviews the book written by three Forrester Research analysts: Ted Schadler, technology analyst; Josh Bernoff, senior vice president of Idea Development; and Julie Ask, mobile analyst. From the book description on Amazon: “Mobile has reprogrammed your customers’ brains. “Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian […]

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FIR Interview: Ekaterina Walter and Jessica Gioglio, co-authors, The Power of Visual Storytelling

FIR co-host Shel Holtz talks with Ekaterina Walter and Jessica Gioglio, who are out with a brand new book from McGraw Hill, The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand. The publisher’s description of the book notes: The human brain processes visuals 60,000 times faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road […]

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