Last week, a new version of #PRstack, a publication whose content was created by more than 30 contributors, was published. It's the second edition of a highly-acclaimed guide and resource that was first published in May 2015. It comprises a series of case studies by PR practitioners exploring modern aspects of PR practice in over 40 examples of tools used in public relations, content marketing, and search engine optimization. From the ebook's foreword written by Stephen Waddington, who … [Read more...] about #PRstack: How to get better at digital PR
Books on politics and political issues rarely capture my attention or my imagination. During the past decade, I have read just three books about politics, all biographies - Margaret Thatcher, Bill Clinton and Tony Blair. Probably great fodder for Freudians who'd like to pop me in a pigeon-hole. Good luck with that! My own self-analysis of why these works did attract me tells me that each addresses times and experiences of significant change and, indeed, upheavals in society, in political … [Read more...] about Is it time for a post-capitalism post-communism mashup?
Robert Phillips stunned the PR agency world when he walked away from his prestigious position as CEO of Edelman EMEA. Phillips explains his decision in Trust Me, PR is Dead, in which he calls for an end to the PR industry and advocates instead for a new model of public leadership (as the replacement for PR) and public value (the role of corporations which, Phillips believes, need to adopt a reinvented kind of capitalism that focuses as much on contributing to society as to their bottom … [Read more...] about FIR Book Review: ‘Trust Me, PR Is Dead’ By Robert Phillips
Geeks Bearing Gifts: Imagining New Futures for News is CUNY journalism professor Jeff Jarvis' latest book, exploring the pressures on current news models and the directions news organizations need to go in order to thrive in the digital world. FIR co-host Shel Holtz reviews the book, which has implications for organizational communicators, particularly in imagining the role of media relations in the future Jarvis imagines. From the book description on Amazon: Technology has disrupted the … [Read more...] about FIR Book Review: Geeks Bearing Gifts by Jeff Jarvis
The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment provides the first comprehensive overview of what it takes to develop mobile resources that accommodate the growing expectations of users who increasingly turn first to mobile devices. FIR co-host Shel Holtz reviews the book written by three Forrester Research analysts: Ted Schadler, technology analyst; Josh Bernoff, senior vice president of Idea Development; and Julie Ask, mobile analyst. From the book description … [Read more...] about FIR Book Review: The Mobile Mind Shift, by Ted Schadler, Josh Bernoff, and Julie Ask