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Neville Hobson

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SDF 30: Of Giants and Donkeys

November 6, 2019 by Neville Hobson 

Donkeys

On the first day after Brexit Day, Thomas, Sam and I joined in conversation on the Big Day that didn't happen. #NoBrexitDay, in a hashtag. In this latest installment of our Small Data Forum podcast, episode 30, we again discuss the political shenanigins in the ongoing Brexit saga as we now head towards a General Election in the UK on December 12. We set the scene with a just-published book from the four men behind 'Led By Donkeys,' a political activism campaign that unfolded on … [Read more...] about SDF 30: Of Giants and Donkeys

Filed Under: Communication, Books, Europe, Politics, Public Relations, Small Data Forum, Social Networks, Society, Twitter Tagged With: Brexit, general election 2019, Led by Donkeys, Sam Knowles, Thomas Stoeckle

Why the gig economy fits well with the lives of Baby Boomers

June 26, 2017 by Neville Hobson 

We Baby Boomers are benefiting significantly from the gig economy, says author, speaker and optimist Tim Drake. Not just as consumers by it providing lower prices and more convenience, but as participants too. It’s an important bolt-on to something bigger, he says, enabling new ways of doing business to emerge, and a fresh outlook on what ‘work’ is. But is it something we should think about taking a much more active role in? Baby Boomers fit into what I call Generation Cherry. Indeed, that … [Read more...] about Why the gig economy fits well with the lives of Baby Boomers

Filed Under: Books, Business, Communication, Experiences, Guest Post, Personal Development, Society, Trends, Workplace Tagged With: Baby Boomers, gig economy, Tim Drake

The Fourth Transformation: A vision of the near tomorrow from Shel Israel and Robert Scoble

December 30, 2016 by Neville Hobson 

The Fourth Transformation

One of the things I like most about The Fourth Transformation, the new book from Shel Israel and Robert Scoble published in December 2016 that I just finished reading, is the way in which it will help you to join up the dots and begin to understand the fundamental, disruptive and accelerating changes we already see around us brought by advances in technology - notably, virtual reality (VR), augmented reality (AR) and artificial intelligence (AI) - and massive shifts in people's … [Read more...] about The Fourth Transformation: A vision of the near tomorrow from Shel Israel and Robert Scoble

Filed Under: Artificial Intelligence, Books, Business, Hardware, Innovation, Reviews, Society, Software, Technology, Trends, Web Tagged With: #AR, #MR, #VR, AI, Robert Scoble, Shel Israel, The Fourth Transformation

From the Adventures of Luke Skywalker

November 22, 2015 by Neville Hobson 

In a few weeks' time, the next episode in the Star Wars saga will be in the cinema. I already have my tickets and can't wait to see it! It's hard to imagine sometimes that the very first Star Wars film - what's now known as "Episode 4: A New Hope" - in the Star Wars series was released in 1977, nearly 40 years ago. I was at the opening night in London. Before that, though, I'd read the book, the novel written by George Lucas according to the book's title page, that became the movie. In … [Read more...] about From the Adventures of Luke Skywalker

Filed Under: Books, Communication, Entertainment, Experiences, Films, Marketing Tagged With: Star Wars, StarWars

#FuturePRoof: “The biggest ever conversation about the future of PR” launches

November 2, 2015 by Neville Hobson 

#FuturePRoof, a crowdsourced book and community with the bold ambition of asserting the value public relations has, launched today. The book aims to kick start the biggest conversation ever about the future of public relations. It is available as a free download and printed copies are priced £25.99 from Blurb. Edited and curated by public relations consultant and agency owner Sarah Hall, with a foreword from Ketchum’s chief engagement officer Stephen Waddington, the 33-chapter book covers … [Read more...] about #FuturePRoof: “The biggest ever conversation about the future of PR” launches

Filed Under: Books, Communication, Leadership, Professional Development, Public Relations, Workplace Tagged With: #FuturePRoof

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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