The Fourth Transformation: A vision of the near tomorrow from Shel Israel and Robert Scoble

The Fourth Transformation

One of the things I like most about The Fourth Transformation, the new book from Shel Israel and Robert Scoble published in December 2016 that I just finished reading, is the way in which it will help you to join up the dots and begin to understand the fundamental, disruptive and accelerating changes we already see around us brought by advances in technology – notably, virtual reality (VR), augmented reality (AR) and artificial intelligence (AI) – and massive shifts in


From the Adventures of Luke Skywalker

In a few weeks’ time, the next episode in the Star Wars saga will be in the cinema. I already have my tickets and can’t wait to see it! It’s hard to imagine sometimes that the very first Star Wars film – what’s now known as “Episode 4: A New Hope” – in the Star Wars series was released in 1977, nearly 40 years ago. I was at the opening night in London. Before that, though, I’d read the book,


#FuturePRoof: “The biggest ever conversation about the future of PR” launches

#FuturePRoof, a crowdsourced book and community with the bold ambition of asserting the value public relations has, launched today. The book aims to kick start the biggest conversation ever about the future of public relations. It is available as a free download and printed copies are priced £25.99 from Blurb. Edited and curated by public relations consultant and agency owner Sarah Hall, with a foreword from Ketchum’s chief engagement officer Stephen Waddington, the 33-chapter book covers a wide range of


#PRstack: How to get better at digital PR

Last week, a new version of #PRstack, a publication whose content was created by more than 30 contributors, was published. It’s the second edition of a highly-acclaimed guide and resource that was first published in May 2015. It comprises a series of case studies by PR practitioners exploring modern aspects of PR practice in over 40 examples of tools used in public relations, content marketing, and search engine optimization. From the ebook’s foreword written by Stephen Waddington, who started #PRstack:


Is it time for a post-capitalism post-communism mashup?

Books on politics and political issues rarely capture my attention or my imagination. During the past decade, I have read just three books about politics, all biographies – Margaret Thatcher, Bill Clinton and Tony Blair. Probably great fodder for Freudians who’d like to pop me in a pigeon-hole. Good luck with that! My own self-analysis of why these works did attract me tells me that each addresses times and experiences of significant change and, indeed, upheavals in society, in political


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About This Blog

When the only certainty is change, communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital communication to help you understand what they mean for people and organizations.

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