Why the gig economy fits well with the lives of Baby Boomers

We Baby Boomers are benefiting significantly from the gig economy, says author, speaker and optimist Tim Drake. Not just as consumers by it providing lower prices and more convenience, but as participants too. It’s an important bolt-on to something bigger, he says, enabling new ways of doing business to emerge, and a fresh outlook on what ‘work’ is. But is it something we should think about taking a much more active role in? Baby Boomers fit into what I call Generation Cherry. Indeed, that is the title I gave my book on the subject. The profile is slightly wider than Baby Boomers, as Generation Cherry covers people in their fifties, sixties, seventies and eighties (possibly even forties and nineties). We […]

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The Fourth Transformation: A vision of the near tomorrow from Shel Israel and Robert Scoble

The Fourth Transformation

One of the things I like most about The Fourth Transformation, the new book from Shel Israel and Robert Scoble published in December 2016 that I just finished reading, is the way in which it will help you to join up the dots and begin to understand the fundamental, disruptive and accelerating changes we already see around us brought by advances in technology – notably, virtual reality (VR), augmented reality (AR) and artificial intelligence (AI) – and massive shifts in people’s behaviours. You’ll encounter plenty of new terms, phrases and expressions in this book – starting with mixed reality (MR) and spatial computing – that you will increasingly see online and in the workplace. There’s a useful glossary at the […]

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From the Adventures of Luke Skywalker

In a few weeks’ time, the next episode in the Star Wars saga will be in the cinema. I already have my tickets and can’t wait to see it! It’s hard to imagine sometimes that the very first Star Wars film – what’s now known as “Episode 4: A New Hope” – in the Star Wars series was released in 1977, nearly 40 years ago. I was at the opening night in London. Before that, though, I’d read the book, the novel written by George Lucas according to the book’s title page, that became the movie. In fact, the paperback copy I read (and still have – see some pics of it in the gallery on this page) is described as […]

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#FuturePRoof: “The biggest ever conversation about the future of PR” launches

#FuturePRoof, a crowdsourced book and community with the bold ambition of asserting the value public relations has, launched today. The book aims to kick start the biggest conversation ever about the future of public relations. It is available as a free download and printed copies are priced £25.99 from Blurb. Edited and curated by public relations consultant and agency owner Sarah Hall, with a foreword from Ketchum’s chief engagement officer Stephen Waddington, the 33-chapter book covers a wide range of topics affecting the managers of communications teams and agencies. In describing the book, Sarah says: The purpose of the book is to remind ourselves and the business community of the inherent value of PR and to raise awareness of the […]

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#PRstack: How to get better at digital PR

Last week, a new version of #PRstack, a publication whose content was created by more than 30 contributors, was published. It’s the second edition of a highly-acclaimed guide and resource that was first published in May 2015. It comprises a series of case studies by PR practitioners exploring modern aspects of PR practice in over 40 examples of tools used in public relations, content marketing, and search engine optimization. From the ebook’s foreword written by Stephen Waddington, who started #PRstack: PRstack’s purpose is straightforward. The project helps make sense of the tools market and create a modern workflow for a communication team or public relations agency. Contributors share practical advice on different areas of public relations workflow including planning, content, […]

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