Neville and Shel get together via YouTube Hangout for the May 2018 installment of “The Hobson & Holtz Report,” with conversations about… GDPR, which officially went into effect on Friday May 25 BuzzFeed’s live-streaming experiment on Twitch CIPR’s white paper on the role of Artificial Intelligence in public relations Google is under pressure to up its podcasting game Google lets you see your history of interactions and it’s a lot less creepy than Facebook Generation Z … [Read more...] about For Immediate Release 139: Augmented PR
Neville Hobson and Shel Holtz get together for the February instalment of “The Hobson & Holtz Report” aka For Immediate Release episode 126.
The big topic in this episode is the plight of KFC in the UK and Ireland where the fast-food restaurant chain has been without its core ingredient - chicken - for weeks as it is embroiled in a crisis that has seen more than half its restaurants in the two countries closed.
Two weeks on with the crisis still not fully resolved, KFC's communication … [Read more...] about For Immediate Release 126:
Is KFC FCK’d?
Our Christmas episode was recorded under the auspices of Janus, the god of all things related to time. Now into the month named after him, the SmallDataForum reviews its predictions and looks at the year ahead. Will Europe ‘take back control’, or will commercial pressures curb big tech's enthusiasm? Will 2018 be the breakthrough year for chatbots and DPAs (digital personal assistants), both in business and personal use? How will continuous technological and economic transformations affect … [Read more...] about SDF Podcast 15 – Reining in tech: responsibility, regulation and education
Shel Holtz and I recorded the December edition of the monthly Hobson & Holtz Report podcast. It is the final FIR episode of 2017: FIR will return on January 8, 2018, in an all-new format. Listen to this episode for details! This month’s topics: A group of UK newspapers using robots to help write stories Research that found higher engagement for tweets that took advantage of the new 280 character count Storify, a great curation tool aimed at journalists, is shutting down … [Read more...] about For Immediate Release 118: Longer tweets, creepy tweets, and tweetstorms
2017 was the year that artificial intelligence (AI) generally gained a greater consciousness in the public mind as well as in the minds of many professionals, not the least being those in the broad communication business – especially public relations, advertising, marketing and employee communication. Every time we see a robot mentioned in the mainstream media, there's either a photo of the Terminator or some human-looking machine which feeds our fear – adding to the uncertainty and doubt … [Read more...] about 2018: the year of chatbots, AI and digital personal assistants