I usually dump all promotional mail I receive with little more than a cursory glance at it. I'm talking about physical mail, the stuff that's delivered by a real human being, aka the postman. But a mailing I received today from Adobe did grab my attention: It opens out in to a full poster-like piece, promoting the Adobe Live event taking place in The Netherlands next week. What caught my attention in particular (other than that cool personalization of my name and the phrase in … [Read more...] about Personal attention-getter
Well, it got my attention, whatever it is. Ninety minutes before finding out... … [Read more...] about Are you curious?
Firefox Flicks, the grassroots marketing campaign designed to increase awareness of the Firefox browser, ended on Friday. Run by Mozilla, the contest resulted in over 250 30-second advertising videos being created and submitted by Firefox enthusiasts. Last week, Mozilla began showcasing some of these videos. Many of them demonstrate some really great creativity and imagination. While the contest winner will get a $5,000 gift certificate for photo and video equipment, I'd guess many of the … [Read more...] about The numbered days of traditional ad creation
Starwood Hotels & Resorts is the first major hotel company to make the leap into the blogosphere, says the Wall Street Journal, with a blog called TheLobby.com. But its initial approach to the genre has as much in common with advertising as it does with the wide-open world of blogging. The Journal's view is just a starting point. There is so much not right with this blog that it's hard to pick somewhere to begin. It looks nice and clearly a lot of thought has gone into its construction. It … [Read more...] about Starwood blog misses the point
This looked interesting (in a "hmm, reminds me of the million dollar home page idea" sort of way) - an advertising site that includes only blogs. Then I read what BoingBoing's Xeni Jardin had to say about it: BoingBoing reader Darren Rowse just pointed us to a shady site called World Blog Center, which touts itself as "prestigious virtual real estate location in which blogs from a variety of industry sectors are housed." I prefer to think of them as lying assholes, because they're … [Read more...] about Truth in advertising?