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Perspectives on blogging in the UK

Neville Hobson Leave a comment Advertising, Blogging, Business, Communication, Experiences, Marketing, Public Relations, Social Media, Social Networks, Trends, Web, Weblogs

Blogging for business and pleasure is alive and flourishing in the UK, according to the second annual survey of UK bloggers carried out by Vuelio UK in conjunction with Canterbury Christ Church University. The survey was conducted in February 2017 to explore how bloggers work, their activities and views about their relationship with PR professionals and the future commercialisation of their work. Published last week, the results present a useful snapshot of the UK blogosphere. Whether you’re a blogger or someone wanting to understand and connect with bloggers, there’s much of interest in the report. Ten highlights: Although a majority (34%) of survey respondents said they blog for personal reasons, there is continuing growth in professional blogging with more interest […]

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Add your views on fake news to SNCR research survey

Neville Hobson 1 Comment Advertising, Business, Communication, Mainstream Media, Marketing, Public Relations, Reputation, Social Media, Society, Technology, Trends, Web

Marketers, do you know where your ads are running? In early August, the Society for New Communications Research (SNCR) of The Conference Board announced a new research initiative to tackle the problem of fake news, and investigate how to combat it. SNCR Advisory Board member Jeff Pundyk leads the SNCR Fellows research team (of which I am a member). Our project begins with an important first step – benchmarking marketers’ awareness, attitudes and intended actions as advertising technology and fake news collide. If you have responsibility for or are involved in managing advertising, paid content marketing, paid social, native and programmatic advertising, please take our short survey (5-7 minutes long). Your answers will be anonymous and we’ll use them in […]

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SNCR research initiative sets out to find solutions to address fake news

Neville Hobson 4 Comments Advertising, Business, Communication, Journalism, Marketing, Public Relations, Reputation, Social Media, Society, Technology, Trends, Web
Truth

Hardly a day goes by without the topic of fake news becoming a news headline itself especially when it concerns Donald Trump. For most people, fake news is largely seen as a driver of distrust about what you read, see and hear online as well as a creator of fear, uncertainty and doubt about the sources that publish it. Earlier this year Tim Berners-Lee said that misinformation – or ‘fake news’ which is surprising, shocking, or designed to appeal to our biases – can spread like wildfire. And it does. For the past six months and more, it’s a topic that has been an ongoing primary discussion theme in the Small Data Forum podcast I co-host each month with Thomas […]

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How to get the media on board to end AVE

Neville Hobson 1 Comment Advertising, Business, Communication, Ethics, Journalism, Leadership, Marketing, Professional Development, Public Relations, Reputation, Social Media, Trends
Fearless Girl

One of the hurdles along the road of seeing an end to the “advertising value equivalence” (AVE) measurement metric that’s decried by many in the PR and measurement communities is persuading organisations to stop using it. The issue with AVE is well summarised in a white paper published by The Institute for Public Relations in 2003, in which this succinct text appears: We urge you to move away as quickly as possible from statements of the nature, “Our news coverage this quarter was worth $X million in advertising.” Instead, talk about how you achieved your prominence goal, how your coverage gained in prominence over the year, or how you beat out your competitors in terms of the prominence of your […]

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Is podcasting about to get its tipping point?

Neville Hobson Leave a comment Advertising, Communication, Entertainment, Innovation, Marketing, Mobile, Podcasting, Software, Technology
Podcasts

There’s been quite a sense of anticipation, if not excitement, among podcasters about Apple’s announcement last week on some significant enhancements the company is making this autumn to its podcast app for iPhones and other iOS devices. The big change in the app is potentially a game-changer for podcasting as it will provide podcasters with basic analytics functionality to offer evidence of listening behaviours by subscribers (where they paused in a podcast, how much of it they listened to, did they listen to all of it, etc) rather than just metrics on downloads (how many downloads, which country are downloaders in, what directory listing did they click, etc). In simple terms, it means podcasters will now be able to answer […]

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