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Why your communication goal must be smart and measurable

Measurable
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As every communicator knows you start your communication plan with a measurable goal, one that lets you demonstrate whether or not the outcome of executing on your plan achieved the goal you established. To be genuinely worthwhile, though, a goal […]

Posted on September 6, 2021September 6, 2021 CommunicationMarketingProfessional DevelopmentPublic RelationsSocial Media

Considering the forthcoming metaverse

Ready Player One
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It’s only a vision at this point, but technology companies like Facebook are aiming to make the metaverse the setting for many online activities, including work, play, studying and shopping. How do we ensure everyone has a say in how […]

Posted on August 25, 2021August 25, 2021 BloggingCommunicationEmployee CommunicationSocial MediaSocietyTechnologyThe Hobson & Holtz ReportTrendsVirtual Communities

Unpicking the vicious cycle of anger, hostility, and outrage on social networks

What's on your mind?
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If you’ve been wondering why footballers get racially abused online all the time, why some people make disgusting death threats on social networks, or why presumably otherwise sensible celebrities say offensive things in their tweets about other people, a new […]

Posted on August 15, 2021August 16, 2021 BooksCommunicationPoliticsSocial MediaSocial NetworksSocietyTrends

Will Windows 11 be the most beautiful Windows yet?

Windows 11 desktop
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Last month, Microsoft announced Windows 11, the evolution of and replacement for the six-years-old Windows 10. The new version will be released later this year (some reports speculate it might be in October) as a free upgrade to Windows 10. […]

Posted on July 11, 2021July 19, 2021 CommunicationExperimentingHardwareReviewsSoftwareTechnology

FIR 208: A timely PR stunt at the G7

Mount Recyclemore G7
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Shel and I had such a rich selection of topics to discuss in the June episode of The Hobson & Holtz Report podcast, aka FIR 208 – recorded during the weekend of the G7 meeting – that it was quite […]

Posted on June 20, 2021June 21, 2021 Climate ChangeCommunicationEmployee CommunicationMarketingPodcastingPoliticsPublic Relations

Moving the podcast market

podcast episodes
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News that Apple’s new podcast subscription service is being delayed until June because Apple needs to tweak the Apple Podcasts app is a good reminder of how important the user experience is and ensuring it delivers on expectations. It’s also […]

Posted on May 30, 2021May 29, 2021 CommunicationFor Immediate ReleaseMarketingPodcastingSmall Data ForumSocial MediaSoftwareTechnologyTrends

Travel in a time of Covid-19

Border control at Heathrow airport
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I’ve been hearing increasing numbers of social media friends talking on LinkedIn, Facebook and Twitter about getting back to the normality of travelling again for business. Most of the comments I’ve seen are by friends who haven’t travelled since 2019, […]

Posted on May 16, 2021May 16, 2021 CommunicationMobilePoliticsSocietySoftwareTravel

Review: AAWireless gives you wireless Android Auto in your car

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If there were a product available right now that lets you connect your phone to your car to use Android Auto without a USB cable, would you go for it? I would, and did, with a simple yet powerful device […]

Posted on April 12, 2021June 17, 2021 AutomotiveCommunicationExperiencesHardwareInnovationMobileReviewsSoftwareTechnologyTravel

SDF 45: The vaccination mess in Europe

EU thumbs up
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When Sam, Thomas and I recorded the 45th episode of our Small Data Forum podcast two weeks ago, who would have imagined that the major topic for us then – the EU’s COVID vaccination mess – would continue to be […]

Posted on April 7, 2021April 6, 2021 CommunicationEuropePoliticsPublic RelationsSmall Data ForumSociety

Volkswagen pranks its tarnished reputation on April Fool’s Day

VW tarnished
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In a time where misinformation, disinformation and outright fake news are features of our online landscapes that diminish trust, you’d think that brands (and Volkswagen in particular) would think twice – at least, think carefully – about actively doing anything […]

Posted on April 2, 2021April 6, 2021 AutomotiveBusinessCommunicationEthicsMarketingPublic RelationsReputation

FIR 205: Are NFTs nifty or not?

Beeple NFT art at Christie's
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The topic of NFTs – non-fungible tokens, to use its full name (one that confounds many people) – occupies a large part of the conversation in the March episode of For Immediate Release: The Hobson and Holtz Report that Shel […]

Posted on March 19, 2021March 18, 2021 ArtBusinessCommunicationMarketingReputationSocial MediaTechnologyThe Hobson & Holtz Report

Subscribe or Follow a podcast: What’s in a word?

Subscribe to a podcast
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I subscribe to a lot of podcasts. Until now, I’ve never thought much about the word ‘subscribe’ and its meaning in the context of podcasts. To get a podcast, you subscribe to it. That’s the way it’s been since the […]

Posted on March 14, 2021March 14, 2021 BusinessCommunicationMarketingPodcastingTechnologyTrends

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