See the wood for the trees with NFTs

We’re seeing the metaverse and Web 3.0 being used to hide promo codes, and companies are getting people to look around and earn things in the metaverse – that’s where I think there’s going to be a lot of growth. In NFTs, we see a market that is quite flooded, but it’s become the path of least resistance for companies to get involved in the space. NFTs are how brands are dipping their toes in the water. Dan Jurek, the…

The cost of defying public opinion about doing business in Russia

As the continuing war that followed the Russian invasion of Ukraine in February 2022 passed its 90th day, the tragedy that has befallen Ukraine at the hands of Russia knows no bounds. The Donbas region in the east of Ukraine is but a wasteland with a death toll in the many thousands. After months of non-stop shelling and bombing, the city of Mariupol is it’s own vision of Hell on earth. Many Ukrainians have been shipped off to the interior…

Escape planning in case Elon Musk’s Twitter acquisition succeeds

Ever since Elon Musk announced his bid to acquire full ownership of Twitter, the matter has become a huge topic of discussion in mainstream and social media alike. In the US, much of the narrative surrounds fears that Musk’s ownership of the social networking platform would signal the rise of extreme right-wing political activity, with currently-banned Donald Trump cited as a potential Twitter returnee. Trump, incidentally, says he has no plans to return as he has his own social network…

Brands and the agony of Ukraine

Today marks a sinister milestone for Ukraine. One month ago, on 24 February 2022, Russia began an invasion of the Eastern European country that has caused huge human suffering and death, and the immense destruction of property and the country’s very infrastructure. Internationally considered a war of aggression – over 140 countries have condemned Russia – the invasion is the largest military assault on a European state since the second world war. By many accounts, well over three million people…

A new approach to strategy for building community

Developing a strategy for something like creating and building a business-focused professional community typically follows a traditional path. While there is no single “right way” to creating your strategy, there are a number of key elements that should always be considered such as defining overall objectives, setting out the purpose from a community member’s point of view, competitive audit, build the business case, calculate budgets, etc. Plus the answer to the most burning question: What will you offer in focus,…

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