Communicator, blogger, podcaster.
Communication Leader, Social Media Strategist, Digital Change Agent, Speaker.
In this blog, Neville Hobson analyses and discusses trends, behaviours and practices in digital communication to help you make informed decisions for the benefit of your people and your business.
You can also find him across the social web:
If you’re thinking of contacting Neville to ask about writing guest posts to publish in this blog, read this first before you do.
In February 2020, Neville started Outbox, a new blog for shorter-form content posted once a week or so. It’s complementary to this blog although topics are wider ranging than you encounter here, from society and politics to automotive and mobile.
Neville Hobson is Director, Digital Marketing at the Internet Society, providing leadership in defining, developing and implementing a digital communications strategy in support of the Society’s goal of an open, globally-connected, trustworthy, and secure Internet for everyone.
He started working for the Internet Society in January 2018 as Social Media Strategist. He took up his current role in February 2019.
For nearly 30 years, Neville has been a voice of experience and influence when it comes to speaking about digital technologies, disruptive change in workplaces and marketplaces, relevant trends to pay close attention to, and what it means for businesses in particular.
He has diverse international experience from living and working across continental Europe, in the Middle East and in Latin America. In addition to English, he’s a fluent Spanish speaker.
Since 2000, Neville’s career has focused on developing understanding of complex business, communication and transformation issues that embrace social, digital and cognitive technologies. He connects this expertise with a career in traditional public relations, marketing communication, employee, compensation and benefits communication, and investor relations.
In 2016, he worked for IBM as a Senior Managing Consultant based in London. During his time at IBM, he led a mobile apps development team to create and bring to market mobile apps designed to provide enterprise clients with effective tools that connect employees and stimulate their engagement as part of business transformation and change management programmes.
As an independent communication consultant for over 12 years, Neville helped organizations leverage his experiences, knowledge and subject-matter expertise of transformational business issues. He helped clients create and execute effective digital and social communication and engagement strategies; understand the rise of artificial intelligence and its impact in workplaces and marketplaces; and how to leverage social media for stakeholder nurturing and development.
His wide-ranging interest in the intersection of business, communication and technology is reflected in the topic categories he has been writing about in his blog since he started blogging in 2002 (and podcasting in 2005).
Neville co-presents the monthly Small Data Forum Podcast that he started with Thomas Stoeckle and Sam Knowles in the summer of 2016, the goal of which is to help listeners make Big Data less intimidating, more actionable and thus more valuable. In early 2017, he began co-presenting a monthly edition of The Hobson & Holtz Report business podcast that he presented as a weekly show with Shel Holtz from 2005-2015.
Based in the Thames Valley some 30 miles west of London, Neville works either from his home office, or from wherever he has a good network connection.
For more information about Neville’s professional activities, see his profile on LinkedIn.
A Few Further Notes…
- From November 2014-December 2015, Neville contributed a twice-monthly on Tuesdays commentary on technology topics in live broadcasts on Share Radio UK, a digital radio station in London, as a regular guest in ‘Consuming Issues’ presented by Georgie Frost.
- During the past decade, Neville has co-authored one book: How To Do Everything With Podcasting with his podcasting partner Shel Holtz, published by McGraw-Hill in 2007; and contributed the introductory chapter to The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery, published by Wiley in 2012.
- In 2012, he co-led the Chartered Institute of Public Relations’ (CIPR) initial outreach to the Wikimedia Foundation in the UK, leading to the development of the first version of the CIPR’s Wikipedia guidance for PR professionals by the CIPR’s Social Media Panel.
- From 2007-2010, Neville worked with the CIPR in creating and delivering on-going professional development workshops called “New Media for Old Hands,” designed to provide senior-level practitioners with the knowledge and confidence to embrace social media tools.
- Neville is also an occasional reviewer of gadgets and gizmos, apps and experiences. A test pilot of shiny new objects, as it were.
In addition, this blog has featured regularly in recent years in Vuelio’s “Top 10 PR Blogs” rankings.
Everything you read here represents Neville’s personal views and has nothing to do with any organization with whom he has a business or professional relationship, unless stated otherwise. Note that comments on blog posts or submitted to a podcast he presents or co-presents, are the views and opinions of the commenters for which they take responsibility. See also the terms and conditions of use.
Thanks for visiting this website. Please feel free to join in or start a conversation in any of the blog posts you read; or reach out and connect, either directly or via any of the places you’ll find Neville across the social web.
[Content updated: March 1, 2020.]