March 2022 - NevilleHobson.com

Brands and the agony of Ukraine

Updated on April 5, 2022 Today marks a sinister milestone for Ukraine. One month ago, on 24 February 2022, Russia began an invasion of the Eastern European country that has caused huge human suffering and death, and the immense destruction of property and the country’s very infrastructure. Internationally considered a war of aggression – over 140 countries have condemned Russia – the invasion is the largest military assault on a European state since the second world war. By many accounts,…

A new approach to strategy for building community

Developing a strategy for something like creating and building a business-focused professional community typically follows a traditional path. While there is no single “right way” to creating your strategy, there are a number of key elements that should always be considered such as defining overall objectives, setting out the purpose from a community member’s point of view, competitive audit, build the business case, calculate budgets, etc. Plus the answer to the most burning question: What will you offer in focus,…

Get to know DAOs

Decentralized autonomous organizations or DAOs are a hot topic these days. And with so much reporting and opinion it can be hard not only to understand what a DAO is but also to better understand the significance of this very different form of organization. Indeed, much of the reporting I see is on answering the question, ‘What is a DAO?’ Here’s a good definition on Wikipedia: A decentralized autonomous organization (DAO), sometimes called a decentralized autonomous corporation (DAC), is an…