January 2022 - NevilleHobson.com

As NFT marketplaces take off, protecting your intellectual property rights is paramount

If 2021 was the year of growing awareness of a thing called a ‘non-fungible token‘ – NFT for short – 2022 looks like it will be the year of better understanding of NFTs, what you can do with them as representations of goods (real as well as digital), and an appreciation of the power of cryptocurrencies in this Web 3 supply chain. As more companies start making moves into NFTs – like Selfridges and the Associated Press to name just…

Making NFTs as easy as shopping in a store

One of the difficulties with NFTs for most people is understanding precisely what they are and what they mean to a purchaser. Even the name from which the initialism is derived – ‘non-fungible token‘ – sounds like so much techno-babble. Still, NFTs are a $41 billion marketplace right now that drives a fast-growing cryptocurrency market with digital and physical goods changing hands for huge amounts of real money in some cases that drive an equally fast-growing hype cycle that some…

Pivoting the FIR podcast

When Shel and I started the For Immediate Release podcast, usually abbreviated to ‘FIR,’ in January 2005, we had a big vision for it. We wanted to have a conversation about topics that interested us at that intersection of business, communication, and technology. As we noted in a post on December 21, 2004, introducing the forthcoming podcast, “We’ll bring a balanced view on what’s going on in the US and Europe in communication, technology and other relevant topics.” We thought…

Is Web 3 decentralization a pipe dream?

Matthew Rosenfeld, known as Moxie Marlinspike, the creator of the Signal encrypted messaging service, writes a comprehensive analysis of Web 3, centralization and decentralization, NFT, cryptocurrencies, and a great deal more. His starting point: web3 is a somewhat ambiguous term, which makes it difficult to rigorously evaluate what the ambitions for web3 should be, but the general thesis seems to be that web1 was decentralized, web2 centralized everything into platforms, and that web3 will decentralize everything again. web3 should give us the…

Pay attention to metaverse experiments

Updated on January 9, 2022 The metaverse isn’t what you think it is because we don’t know what it is, says CNET. It’s a good starting point to think about a topic that I believe is one of three elements – metaverse, Web 3 and Internet 2 – that make up a singular entity that’s evolving. One of the three names might become the singular descriptor for all three. Or it might be something else entirely. The term “the metaverse”…