At a time when massive chunks of the economy are getting crushed, it’s obviously preferable to see your brand enjoying new awareness and engagement. But nobody wants to come across as a “crisis capitalizer,” swooping into a global tragedy with self-interest in mind. And this brings us back to Zoom and how it serves as a useful example of the tricky business of navigating a pandemic branding event.

Marker: https://marker.medium.com/when-a-pandemic-becomes-a-companys-ultimate-branding-opportunity-85894616364b#384c

(Photo by Allie Smith on Unsplash)