Opportunity zooms

At a time when massive chunks of the economy are getting crushed, it’s obviously preferable to see your brand enjoying new awareness and engagement. But nobody wants to come across as a “crisis capitalizer,” swooping into a global tragedy with self-interest in mind. And this brings us back to Zoom…

First order

In the Ottoman Empire coffee was banned by several sultans: the authorities realised that when people had had enough coffee they dared to challenge the existing order 1843 magazine: https://www.1843magazine.com/design/my-life-in-six-objects/elif-shafak-the-coffee-cup-that-reminds-me-of-istanbul