The May 2019 edition of “The Hobson and Holtz Report,” aka For Immediate Release episode 183, features Neville Hobson and Shel Holtz talking about these stories: A trio of technologies — from Google, Amazon, and The New York Times — show how marketers will be able to get into your head, assess your emotional state, and manipulate your intent.GDPR is one year old. Has it succeeded in protecting Europeans’ privacy?PR professionals are relegating earned media to the dustbin.Arabic podcasts are … [Read more...] about FIR 183: Let’s get personal
Archives for 2019
FIR 182: Hot Bee Action
The April 2019 episode of “For Immediate Release: The Hobson & Holtz Report” features co-hosts Neville Hobson and Shel Holtz discussing the following topics: How China is shaping the future of shopping — it’s online, social, and highly appealing to Gen ZMedia coverage of local news is evaporating. Should business pick up the slack?Customer reviews are the new content marketing, says Jay BaerMovements mean more than brand purpose. Just look at Pornhub’s new movement to save the bees.The UK … [Read more...] about FIR 182: Hot Bee Action
SDF Podcast 27: When April Fool’s meets Groundhog Day
So this is the episode when the three stooges of the SmallDataForum were meant to reflect wistfully on what was Great Britain exiting Greater Europe. The irony of recording this on April Fool’s Day wasn’t lost on us. Brexit Fool’s day is every day, these days. Our resident classicist Sam even managed to squeeze in Juvenal’s Satire VI, and even though the reference was in regard to another April Fool’s – Facebook regulation, haha – Quis Custodiet Ipsos Custodes might just as well … [Read more...] about SDF Podcast 27: When April Fool’s meets Groundhog Day
FIR 181: Some decisions to consider about social media
With this episode of The Hobson and Holtz Report, FIR 181, Neville Hobson and Shel Holtz embark on a renewed journey every month with conversation at the intersection of business, communication and technology, just as when they first started out in January 2005. In this episode for March 2019, H&H discuss these stories: Print is still a viable communication tool; Raspberry Pi is distributing multiple print magazinesPandora is the first streaming service to introduce a sonic logoIn the … [Read more...] about FIR 181: Some decisions to consider about social media
The fork in the road for social media and our society
The horror from Christchurch, New Zealand, that exploded across newspaper pages and television, computer and smartphone screens this weekend captured imaginations in ways that no one could possibly have imagined beforehand. The fact that one individual armed with a semi-automatic rifle could visit such an outrage upon people worshipping in a place of religion isn't the worst of it, awful and distressing though this event is with at least 50 people shot dead and scores wounded, some in … [Read more...] about The fork in the road for social media and our society