Neville Hobson and Shel Holtz get together for the February instalment of “The Hobson & Holtz Report” aka For Immediate Release episode 126.
The big topic in this episode is the plight of KFC in the UK and Ireland where the fast-food restaurant chain has been without its core ingredient – chicken – for weeks as it is embroiled in a crisis that has seen more than half its restaurants in the two countries closed.
Two weeks on with the crisis still not fully resolved, KFC’s communication about what they’re doing to fix their supply chain and logistics dilemma has been a topic of much comment and analysis in the UK, with some describing the comms as “a masterclass in PR crisis management.” Is it? We weigh in with our opinions (and share others’).
Does the way people are using their smart audio devices present few opportunities for marketers? We offer some answers. We share some fundamental thoughts on why companies need to start communicating with their employees about their artificial intelligence plans. We consider new criteria for evaluating making Fortune’s list of the best companies to work for. And there is a legal ruling in a US federal court that embedded tweets could violate intellectual property rights. We’ve been down that road before.
There are comments from listeners Sheri Rosen, Tom Murphy, and Sallie Goetsch. Dan York’s Tech Report covers Mozilla Talk, the latest JetPack release, and Om Malik’s observations about Facebook from his podcast.
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Links from this episode:
- As deadline nears, only 6% of companies ready for GDPR
- In One Tweet, Kylie Jenner Wiped Out $1.3 Billion of Snap’s Market Value
- KFC says ‘We’re sorry’ for chicken shortage in blunt newspaper campaign
- Andrew Bloch calls KFC’s apology “a masterclass in PR crisis management”
- What 3,000 voice search queries tell us about the ‘Voice Search Revolution’
- Will Alexa be the savior of the copywriting industry?
- Brands are struggling to keep up with the gender and inclusivity conversation, study suggests
- CMOs Eschew Politically Charged Issues, Mostly
- SocialChorus’s FutureComms 2018 conference info
- How to Get Employees to Stop Worrying and Love AI
- Steve Wozniak explains why he no longer agrees with Elon Musk, Stephen Hawking on A.I.
- What It Takes to Be One of the 100 Best Companies to Work For
- A Ruling Over Embedded Tweets Could Change Online Publishing
- Federal Judge Says embedding a Tweet can Be Copyright Infringement
- Goldman v Breaitbart (PDF of legal ruling)
Links from Dan York’s Tech Report
