For Immediate Release 122: Trust, influence, pharma and more


The January installment of The Hobson & Holtz Report brings Neville Hobson and Shel Holtz together in a long-form podcast that covers a handful of topical issues.

We start with the 2018 Edelman Trust Barometer including the role of influencers as influence marketing efforts move from agencies to in-house departments.

Next, the rise of live-streaming video with 95% of executives planning to use it this year. Then, which pharma companies are winning at social? We look at the results of a survey that ranks the top 22 firms and offers insights into why the leaders are leading.

An upscale US department store is encouraging customers to follow employees’ personal social media accounts. We discuss the pros and cons. Finally, we consider the possibility that we soon will be gesturing at instead of talking to our smart devices (and we add “it depends…” to our views on the likelihood of this actually happening any time soon).

Dan York’s tech report covers Facebook’s effort to attract gamers, Facebook’s public library of video and audio effects, and artificial intelligence’s role in video surveillance.

We also responded to a couple of listener comments.

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Links from this episode

Links from Dan York’s Tech Report

(Photo at top by William White on Unsplash)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.