The January installment of The Hobson & Holtz Report brings Neville Hobson and Shel Holtz together in a long-form podcast that covers a handful of topical issues. We start with the 2018 Edelman Trust Barometer including the role of influencers as influence marketing efforts move from agencies to in-house departments. Next, the rise of live-streaming video with 95% of executives planning to use it this year. Then, which pharma companies are winning at social? We look at the results of a … [Read more...] about For Immediate Release 122: Trust, influence, pharma and more
Archives for January 2018
SDF Podcast 15 – Reining in tech: responsibility, regulation and education
Our Christmas episode was recorded under the auspices of Janus, the god of all things related to time. Now into the month named after him, the SmallDataForum reviews its predictions and looks at the year ahead. Will Europe ‘take back control’, or will commercial pressures curb big tech's enthusiasm? Will 2018 be the breakthrough year for chatbots and DPAs (digital personal assistants), both in business and personal use? How will continuous technological and economic transformations affect … [Read more...] about SDF Podcast 15 – Reining in tech: responsibility, regulation and education
The appeal of the open Internet
When I reflect on my career over the past few decades, I think about three constants that have always been present no matter the type of work I have done or with whom I have done it. Those three constants comprise business, communication and technology. None of them is separate from the other, yet each of them is a tool of empowerment in its distinct way. Although I have a passion for technology, my larger passion is about communication. It’s about using technology as a means to a … [Read more...] about The appeal of the open Internet