2018 - NevilleHobson.com

For Immediate Release 168:
The Facebook dilemma

Neville Hobson joins Shel Holtz for the December installment of “The Hobson & Holtz Report.” The stories Neville and Shel covered include… The passing of PR fixture Jack O’Dwyer Marketers are turning their attention to messaging apps Not everyone is free to leave Facebook, even if they want to The death of keywords (or is it?) as audiences become key to targeting in search Rising Instagram stars post fake sponsored posts to get brands’ attention What we learned about GDPR…

SDF Podcast 24: Reading the runes for 2019

The SmallDataForum celebrated its third Christmas with a highly calorific and somewhat alcoholic Italian lunch, followed by post-prandial musings about high- and low-lights of 2018, and some crystal ball gazing for 2019. Our regular followers / listeners – or just about anybody with any interest in tech and communication – won’t be surprised by a list being topped by Facebook, and then some more Facebook. Followed by GDPR and other regulatory activities, mainly by the EU. And of course we…

Welcome to the Gutenberg Editor

Updated on December 7, 2018 A new version of WordPress is expected to land during the next few weeks – perhaps even as soon as December 6 – if development plans proceed smoothly. I’ve been a WordPress user since version 1.5 over a decade ago, and I’m excited about 5 mostly because of Gutenberg, the brand new post and page editor that aims ultimately to replace the traditional classic editor that’s been part of WordPress since its beginnings. This new version…

SDF Podcast 23: Pretty crazy ideas about the Facebook

“The ever-present function of propaganda in modern life is in large measure attributable to the social disorganization which has been precipitated by the rapid advent of technological changes.” This is not the latest comment on the perpetual missteps, mishaps and misuse of Facebook, but a quote from Harold D. Lasswell, eminent media scholar and creator of the eponymous and never-aging model and formula to determine media effects: who says what to whom in which channel with what effect? Who said what to…

For Immediate Release 164:
BA flummoxed by cyberflashing

In the November episode of “The Hobson & Holtz Report,” aka FIR 164, Neville Hobson and Shel Holtz reviewed these stories: British Airways management was as unprepared for the iPhone’s AirDrop creating an onboard kerfuffle as flight attendants were With the influencer and micro influencer market saturated, marketers now look to nanoinfluencers By 2022, most of the skills required for employability will be soft skills The length of YouTube videos people will watch on their phones continues to increase Gen Z…