Shel and I recorded the October edition of the monthly Hobson & Holtz Report. This month’s topics:
- Three distinguished PhDs propose a Magna Carta for Artificial Intelligence. Too soon?
- Research establishes a connection between CEOs who mangle English during analyst calls and falling share prices.
- What can PR agencies and associations do to build a reputation of trust in the wake of the Bell Pottinger scandal?
- New data points reinforce the importance of companies taking positions on social and political issues. Most importantly, Edelman’s 2017 Earned Brand study found that 30% of consumers are “belief-driven” buyers.
- In the UK, political activists are using an app to influence party conference votes.
- Two crises — one from Facebook and one from Unilever’s Dove brand — were both completely avoidable.
- Dan York’s tech report covers a women’s boycott of Twitter that pushed people to give the Twitter alternative, Mastodon, a try; podcast app Castbox has a new in-audio search function.
(Picture at top via Pixabay. CC0)