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Archives for October 2017

For Immediate Release 109: CEOs Torturing English

October 17, 2017 by Neville Hobson 

Shel and I recorded the October edition of the monthly Hobson & Holtz Report. This month’s topics: Three distinguished PhDs propose a Magna Carta for Artificial Intelligence. Too soon? Research establishes a connection between CEOs who mangle English during analyst calls and falling share prices. What can PR agencies and associations do to build a reputation of trust in the wake of the Bell Pottinger scandal? New data points reinforce the importance of companies taking … [Read more...] about For Immediate Release 109: CEOs Torturing English

Filed Under: Artificial Intelligence, Business, Communication, For Immediate Release, Investor Relations, Marketing, Politics, Public Relations, Reputation, Social Media, Software, Technology, Web Tagged With: activism, brand advocacy, CEO, Dove, Facebook, Magna Carta, Trust, Unilever

How to engage the C-suite about social media with authority and confidence

October 16, 2017 by Neville Hobson 

"Social media takes time to build," said one of the participants in the webinar on social media and the C-suite that I co-presented for the Society for New Communications Research (SNCR) of The Conference Board earlier this month. It underscores a primary reality for communicators looking to engage their leaders in helping them understand the strategic value of social media in the long term as a legitimate business tool. It's equally true that one of the biggest obstacles to using social … [Read more...] about How to engage the C-suite about social media with authority and confidence

Filed Under: Business, Communication, Events, Leadership, Professional Development, Social Media, Workplace Tagged With: SNCR, The Conference Board, webinar

SDF podcast 12: Scope and scale of Fake News and GDPR

October 13, 2017 by Neville Hobson 

September was PR Measurement Month, and October is conference season. Not just in UK politics, but also for a number of trade bodies in communications, PR and media monitoring. From AMEC and the PRCA, to FIBEP, ICCO, PRSA – there are plenty of awards and some reflections on where we've come from, where we are, and where we are likely to be going. Fake news remains the centre of attention and is the starting topic of discussion in episode 12 of The Small Data Forum podcast. This episode’s … [Read more...] about SDF podcast 12: Scope and scale of Fake News and GDPR

Filed Under: Business, Communication, Marketing, Politics, Public Relations, Small Data Forum, Social Media, Society, Technology Tagged With: fake news, GDPR

Social media stars breaching rules on promoting brands, watchdog says

October 9, 2017 by Neville Hobson 

songofstyle Instagram

The Guardian reports on a rise in complaints to the Advertising Standards Authority (ASA), the UK advertising regulator, who says ‘influencers’ on social media sites such as Instagram and Twitter fail to declare that they are being paid to publicise products. The newspaper defines 'influencers' thus: Social media celebrities who have large and engaged followings online. They get paid money to publicise products and can command tens of thousands for one post. This is about disclosure where … [Read more...] about Social media stars breaching rules on promoting brands, watchdog says

Filed Under: Advertising, Business, Communication, Ethics, Marketing, Reputation, Social Media, Web Tagged With: Advertising, Article, Blogging, Digital media, instagram, Internet, Main section, Media, News, Newspapers & magazines, Sarah Marsh, Social media, Technology, The Guardian, Twitter, UK Home News, UK news

Who should die when a driverless car crashes? Q&A ponders the future

October 3, 2017 by Neville Hobson 

In the 2004 science fiction film I, Robot, the police detective hero played by Will Smith is in a car crash resulting in his vehicle and another sinking in a river. The other car contains a trapped 12-year-old girl. With imminent death by drowning confronting both characters, a rescue robot appears and rescues the hero from his doomed car but leaves the girl to die. Why? Because, the robot's logic tells it, her survival was statistically less likely than the Will Smith character's. This … [Read more...] about Who should die when a driverless car crashes? Q&A ponders the future

Filed Under: Artificial Intelligence, Ethics, Innovation, Law, Public Relations, Society, Technology, Trends Tagged With: Article, Artificial intelligence (AI), Australia news, Australian education, Australian politics, Business (Australia), Christopher Knaus, Computing, Drones (non-military), Ethics, News, Q&A, Robots, Technology

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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