August 2017 - NevilleHobson.com

Add your views on fake news to SNCR research survey

Marketers, do you know where your ads are running? In early August, the Society for New Communications Research (SNCR) of The Conference Board announced a new research initiative to tackle the problem of fake news, and investigate how to combat it. SNCR Advisory Board member Jeff Pundyk leads the SNCR Fellows research team (of which I am a member). Our project begins with an important first step – benchmarking marketers’ awareness, attitudes and intended actions as advertising technology and fake…

#Hashtag10: the best hashtag fails in a decade

Updated on October 2, 2022 How did we manage before Twitter? is a question I often hear, asked by a range of different people from casual personal users to immersed influence marketers. I’ve found it a great tool over the past decade to help me connect with others, share thoughts and opinions, bookmark ideas and join up the dots in conversations. It’s that latter aspect that is especially useful thanks to the hashtag, a device created by Chris Messina that…

Spectacular opportunities coming in the digital economy says Gartner

The latest emerging technologies report from Gartner, announced last week, contains a wealth of analysis and prediction about what technologies will be the drivers of the digital economy during the coming decade. While many of the technologies cited by Gartner will already be familiar – they include artificial intelligence, the connected home, machine learning, autonomous vehicles, blockchain, augmented reality and virtual reality – the focus is very much on the relationships and inter-connectedness between individual and related technologies, and…

For Immediate Release 100: Locked and Loaded

In the August episode of The Hobson & Holtz Report, Shel and I talked about these topics: The Society for New Communications Research has launched an initiative to assess options for the communications industry to address fake news. An artificial intelligence bot can detect plagiarism (85% of the time). Supporters of US President Donald Trump are amplifying their tweets through a little-known Twitter feature that lets you create and name a Direct Message group. And let’s talk about that twice-daily…

SNCR research initiative sets out to find solutions to address fake news

Hardly a day goes by without the topic of fake news becoming a news headline itself especially when it concerns Donald Trump. For most people, fake news is largely seen as a driver of distrust about what you read, see and hear online as well as a creator of fear, uncertainty and doubt about the sources that publish it. Earlier this year Tim Berners-Lee said that misinformation – or ‘fake news’ which is surprising, shocking, or designed to appeal to…