For Immediate Release 96: The crisis that keeps on giving

Southern Rail's social media Eddie

In the July installment of The Hobson & Holtz Report, Shel and I talked about these topics:

  • A 15-year-old participating in a work experience program took over the Twitter account of the beleaguered Southern Rail in the UK. The response to #AskEddie was undoubtedly a welcome break for Southern Rail’s social media team, but what did it ultimately accomplish?
  • The online publication Quartz experiments with display-type ads in the text of stories that let users ask an artificial intelligence-based chatbot named Hugo for more information about just the stuff you’re interested in.
  • Will artificial intelligence eventually take over the creative side of content marketing?
  • Takata’s air bag crisis is in its second decade, leading ultimately to the once-mighty company’s bankruptcy. The tale is filled with intrigue and drama.
  • The limitations and restrictions of social media channels have led brands and publishers to employ sneaky workarounds to game the systems.
  • One company has put a price on the cost of a recent ransomware attack, but the underlying reasons companies were vulnerable to the attack in the first place means there’s work for communicators to do.
  • Dan York’s Tech Report looks at Microsoft’s new LinkedIn app for Windows 10, issues with the Skype app rollouts for iOS and Android and the changes those issues prompted, and why some publishers are abandoning Snapchat for Instagram.

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Links to the source material for this episode are on Contentle.

(Photo at top via The Sun.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.