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Month: June 2017

How to get the media on board to end AVE

Fearless Girl
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One of the hurdles along the road of seeing an end to the “advertising value equivalence” (AVE) measurement […]

Posted on June 30, 2017July 4, 2017 AdvertisingBusinessCommunicationEthicsJournalismLeadershipMarketingProfessional DevelopmentPublic RelationsReputationSocial MediaTrends

Why the gig economy fits well with the lives of Baby Boomers

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We Baby Boomers are benefiting significantly from the gig economy, says author, speaker and optimist Tim Drake. Not […]

Posted on June 26, 2017June 26, 2017 BooksBusinessCommunicationExperiencesGuest PostPersonal DevelopmentSocietyTrendsWorkplace

SDF podcast 9: Either back to the future or fast forward to a new normal

Thought / via Pixabay CC0
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In the latest episode 9 of The Small Data Forum podcast, hosted by Thomas Stoeckle in conversation with […]

Posted on June 21, 2017June 21, 2017 Small Data ForumBusinessCommunicationMainstream MediaMarketingPoliticsPublic RelationsSocial MediaSocial NetworksSocietyTechnologyTrendsWeb

For Immediate Release 92: Marketing failures of the UK’s Conservative Party

Labour won social media election - Guardian front page
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We said we’d do one episode together of the For Immediate Release podcast as a ‘limited return engagement,’ […]

Posted on June 20, 2017June 20, 2017 For Immediate ReleaseArtificial IntelligenceBusinessCommunicationFIR Podcast NetworkMarketingPodcastingPoliticsPublic RelationsSocial MediaTechnologyTrendsWorkplace

Is podcasting about to get its tipping point?

Podcasts
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There’s been quite a sense of anticipation, if not excitement, among podcasters about Apple’s announcement last week on […]

Posted on June 16, 2017June 16, 2017 PodcastingAdvertisingCommunicationEntertainmentInnovationMarketingMobileSoftwareTechnology

Theresa May’s fragile foundation

Theresa May
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It was rather a surreal experience watching the BBC’s election night analytics and opinion show on the BBC […]

Posted on June 11, 2017June 11, 2017 CommunicationEuropeLeadershipPoliticsPublic RelationsSociety

20 Highlights from Mary Meeker’s Internet Trends 2017 report

Meeker2017-slide002
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The 2017 edition of venture capitalist Mary Meeker’s annual Internet Trends report was published last week. As with […]

Posted on June 7, 2017June 7, 2017 TrendsBusinessCommunicationSocietyTechnologyWebWorkplace

Delicious: Preserving a big piece of social web history

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Bookmarking interesting content you encounter on your travels around the web is very much a second-nature act these […]

Posted on June 4, 2017June 4, 2017 WebCommunicationMarketingSocial MediaSoftwareTechnologyWeblog Tools
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