One of the hurdles along the road of seeing an end to the "advertising value equivalence" (AVE) measurement metric that's decried by many in the PR and measurement communities is persuading organisations to stop using it. The issue with AVE is well summarised in a white paper published by The Institute for Public Relations in 2003, in which this succinct text appears: We urge you to move away as quickly as possible from statements of the nature, “Our news coverage this quarter was worth $X … [Read more...] about How to get the media on board to end AVE
Archives for June 2017
Why the gig economy fits well with the lives of Baby Boomers
We Baby Boomers are benefiting significantly from the gig economy, says author, speaker and optimist Tim Drake. Not just as consumers by it providing lower prices and more convenience, but as participants too. It’s an important bolt-on to something bigger, he says, enabling new ways of doing business to emerge, and a fresh outlook on what ‘work’ is. But is it something we should think about taking a much more active role in? Baby Boomers fit into what I call Generation Cherry. Indeed, that … [Read more...] about Why the gig economy fits well with the lives of Baby Boomers
SDF podcast 9: Either back to the future or fast forward to a new normal
In the latest episode 9 of The Small Data Forum podcast, hosted by Thomas Stoeckle in conversation with regulars Sam Knowles and me, we enjoyed a wide-ranging, lively conversation over the course of 45 minutes on topics as diverse as the 2017 general election campaign (what went wrong for Theresa May and the Conservatives with a clear focus on the politics) and the latest global communications report from the Annenberg School of Communications (we focused especially on PR and AVE). Writer of … [Read more...] about SDF podcast 9: Either back to the future or fast forward to a new normal
For Immediate Release 92: Marketing failures of the UK’s Conservative Party
We said we'd do one episode together of the For Immediate Release podcast as a 'limited return engagement,' emulating The Hobson and Holtz Report that Shel and I did for ten years. We did do that with episode 84 in April. We enjoyed it so much we decided to do another one, and so we recorded episode 92 yesterday. In keeping with our 'hefty but good' slogan, Shel and I enjoyed a conversation over an hour and forty minutes that covered a big agenda: There’s a new mobile-based social … [Read more...] about For Immediate Release 92: Marketing failures of the UK’s Conservative Party
Is podcasting about to get its tipping point?
There's been quite a sense of anticipation, if not excitement, among podcasters about Apple's announcement last week on some significant enhancements the company is making this autumn to its podcast app for iPhones and other iOS devices. The big change in the app is potentially a game-changer for podcasting as it will provide podcasters with basic analytics functionality to offer evidence of listening behaviours by subscribers (where they paused in a podcast, how much of it they listened to, … [Read more...] about Is podcasting about to get its tipping point?
Theresa May’s fragile foundation
It was rather a surreal experience watching the BBC's election night analytics and opinion show on the BBC News Channel on Thursday June 8, from shortly after the closing of the poll at 10pm (I lasted until about 1am on Friday morning). It was the exit poll - a joint effort by the BBC, ITV and Sky News - that set the scene for a night of traumatic change for the ruling Conservative party led by Theresa May, and qualified jubilation for the fractious Labour party ('qualified' because they … [Read more...] about Theresa May’s fragile foundation
20 Highlights from Mary Meeker’s Internet Trends 2017 report
The 2017 edition of venture capitalist Mary Meeker’s annual Internet Trends report was published last week. As with previous editions, the 2017 report offers credible insights into some of the significant trends that are shaping, evolving and defining the internet and our use of it. This year, there's a strong focus on online advertising, interactive games, healthcare, and much more. Weighing in at 355 slides, the presentation deck PDF is a hefty opus with much to glean and digest. I've … [Read more...] about 20 Highlights from Mary Meeker’s Internet Trends 2017 report
Delicious: Preserving a big piece of social web history
Bookmarking interesting content you encounter on your travels around the web is very much a second-nature act these days. See and save it now, read or share it later. It wasn't always as easy as that until Delicious came on the scene in 2003 in the early days of the modern social web. It offered not only an easy way to bookmark websites and other content and save those bookmarks to your account on the Delicious website, but also organize the bookmarks via user-assigned tags and enable other … [Read more...] about Delicious: Preserving a big piece of social web history