For seven successive years, the UK Social Media Communications Awards contest (hashtag: #somecomms) has been a benchmark of good and best practices in the roles and uses of social media in organisational communication.
This week, organisers Don’t Panic Events announced the call for entries for the eighth annual competition:
The UK Social Media Communications Awards celebrate the very best in UK social media communications and reward the individuals, companies and organisations who are using online platforms to communicate in fresh and innovative ways. The awards are open to all corporate, creative, design, digital, marketing, advertising, media and public relations organisations that are based in the UK.
The 2017 awards will attract over 300 digital and communications professionals from across the UK and will be presented at a prestigious awards dinner on the 20 October 2017 at the Montcalm Marble Arch, London.
If you’d like to participate and compete to win one or more of the awards, here’s how:
- Look at the categories to decide which one(s) you’d like to enter for.
- Download the entry form (a Word document). You’ll need to fill out a separate entry form for each category if you plan to submit more than one entry.
- Gather together all the digital supporting material you plan to include with your entry.
- Make sure you read and understand the Awards terms and conditions and the judging criteria; and read the very useful Guide to Entering Awards PDF.
- When you’re ready, follow the clear instructions to submit your entry.
Key dates for your calendar:
- Friday July 14 – deadline for entries
- Thursday September 7 – judging session
- Friday September 8 – shortlist announced
- Wednesday October 18 – Awards dinner and ceremony
I’m on the Judging Panel once again and I’m really looking forward to seeing examples of the social media innovation and fresh thinking that abounds in the UK today. As a judge, I have just one tip for you – in each entry, ensure there’s a clear connection between the objective you define and the outcome you describe.
In other words, your objective should be measurable. It’s not enough to say “Increase Twitter followers,” for instance, or “Drive increased traffic to Facebook” – you need to say “Increase Twitter followers by 5,000” or “Increase traffic to Facebook by 15%.” Such things you can measure.
(Photo credit: Barney Newman / Don’t Panic Events. See all photos from the 2016 Awards event.)