Year: 2016
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Small matters most in influencer marketing
This cartoon by Tom Fishburne, published a few days ago, is a pretty good reminder of what differentiates influencer marketing from many other kinds of marketing where, in the latter case, ‘big’ tends to be what matters. It seems to…
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A checkpoint conversation on AI and machine learning in PR
Artificial intelligence and machine learning are two subjects in which I’ve long had interest, especially as they relate to organizational change, people’s behaviours and communication, and the future of work. This keen interest is a prime reason why I joined…
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Give your chatbot some real personality
Chatbots are all the rage at the moment. These clever computer programs (algorithms, to be more precise) are popping up everywhere online to help you with mundane tasks from getting a weather forecast or currency exchange rate to travel planning…
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Meet the omni-channel experience that is Wimbledon 2016
The Championships, Wimbledon 2016 started yesterday, June 27, and run until July 10. During these two weeks of intense competition, Wimbledon and the competing players will be names and brands in an event that will not only be on television screens…
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The EU referendum was a political gamble that didn’t pay off: what’s next?
It’s been a tumultuous few days since polling stations closed at 10pm on Thursday June 23 and the UK awoke on the morning of Friday June 24 to the news that the result of the national referendum on whether this…