Designed with strong technical expertise and high intelligence, it’s not so far-fetched that the robots of the future could outperform human managers. This article titled "Why a robot could be the best boss you've ever had" was written by Tomas Chamorro-Premuzic, for theguardian.com on Friday 9th September 2016 07.00 UTCWould you like to work for a robot? Although the automation of skilled jobs is a reality, your boss is probably (still) a human. Even though the most optimistic artificial … [Read more...] about Why a robot could be the best boss you’ve ever had
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Get set for increased automation and bot use in public relations, says Toby Daniels, founder of Social Media Week, in an interview with PR Week magazine. He says: The most significant thing that will happen in the next 12 to 24 months, particularly for PR, is the automation of communication - where bots and chatbots in particular start to step in and take over an aspect of communication, particularly in terms of how businesses communicate with customers. This is a topic that's in the … [Read more...] about Enhance your skills with cognitive PR
The myriad sensors which offer so many opportunities for information collection also gather private data. Can a balance be struck between the two? The content previously published here has been withdrawn. We apologise for any inconvenience. … [Read more...] about
This article titled "Facial recognition – a powerful ad tool or privacy nightmare?" was written by Sean Hargrave, for theguardian.com on Wednesday 17th August 2016 11.30 UTCWhenever the future of advertising is discussed, thoughts often turn to the sci-fi image of a stalked Tom Cruise in Minority Report being recognised and served intrusive, personalised advertising as he tries to escape a futuristic city. Hence, recent claims by Russian app FindFace that it could identify people in public by … [Read more...] about Facial recognition – a powerful ad tool or privacy nightmare?