Enhance your skills with cognitive PR

Get set for increased automation and bot use in public relations, says Toby Daniels, founder of Social Media Week, in an interview with PR Week magazine. He says: The most significant thing that will happen in the next 12 to 24 months, particularly for PR, is the automation of communication – where bots and chatbots in particular start to step in and take over an aspect of communication, particularly in terms of how businesses communicate with customers. This is a…

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