Privacy, WhatsApp and Facebook: a matter of trust

Updated on September 26, 2017 WhatsApp has been getting a bit of stick this past week with news of changes to its terms and privacy policy that will allow the messaging service to share your usage behaviours and other data with Facebook. […] by coordinating more with Facebook, we’ll be able to do things like track basic metrics about how often people use our services and better fight spam on WhatsApp. And by connecting your phone number with Facebook’s systems,…

Small matters most in influencer marketing

This cartoon by Tom Fishburne, published a few days ago, is a pretty good reminder of what differentiates influencer marketing from many other kinds of marketing where, in the latter case, ‘big’ tends to be what matters. It seems to me that the term ‘influencer marketing’ is used by many people as a synonym for ‘mass marketing’ where the prime question is “how many?”  instead of “who are they?” This is especially so where social media is concerned, where far…

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