Archives for August 2016
This article titled "Facial recognition – a powerful ad tool or privacy nightmare?" was written by Sean Hargrave, for theguardian.com on Wednesday 17th August 2016 11.30 UTCWhenever the future of advertising is discussed, thoughts often turn to the sci-fi image of a stalked Tom Cruise in Minority Report being recognised and served intrusive, personalised advertising as he tries to escape a futuristic city. Hence, recent claims by Russian app FindFace that it could identify people in public by … [Read more...] about Facial recognition – a powerful ad tool or privacy nightmare?
This cartoon by Tom Fishburne, published a few days ago, is a pretty good reminder of what differentiates influencer marketing from many other kinds of marketing where, in the latter case, 'big' tends to be what matters. It seems to me that the term 'influencer marketing' is used by many people as a synonym for 'mass marketing' where the prime question is "how many?" instead of "who are they?" This is especially so where social media is concerned, where far too much attention is paid to the … [Read more...] about Small matters most in influencer marketing