The Championships, Wimbledon 2016 started yesterday, June 27, and run until July 10. During these two weeks of intense competition, Wimbledon and the competing players will be names and brands in an event that will not only be on television screens large and small across the globe in real time and recorded, but also available and accessible on myriad devices, from smartwatches to big-screen PCs, almost anything that can connect to the global internet any time anywhere. To be sure, there's … [Read more...] about Meet the omni-channel experience that is Wimbledon 2016
Archives for June 2016
It's been a tumultuous few days since polling stations closed at 10pm on Thursday June 23 and the UK awoke on the morning of Friday June 24 to the news that the result of the national referendum on whether this country would remain a member of the European Union or not turned out to be not. I am very sad at this result - one that took many people by surprise, me included - as I believe that our future is intertwined with that of our European neighbours, individually and collectively; that … [Read more...] about The EU referendum was a political gamble that didn’t pay off: what’s next?
This article titled "Please stay, please go – Europeans make their case to UK voters" was written by Letters, for The Guardian on Monday 20th June 2016 19.22 UTCDon’t EXIT … EXIST! As citizens of France and as citizens of the world – whatever our social or artistic milieu, whatever our opinions – we are writing to say that we love you. We love Britain, your culture, your history, your civilisation, your temperament, our common history. You cannot vote to leave us, for to leave Europe would be to … [Read more...] about Please stay, please go – Europeans make their case to UK voters
The simple cartoon above by Will Dawburn sums up many people's feelings about political campaigning on the EU Referendum that we'll be voting on in four days' time, on Thursday June 23. For me, most communication by the Stronger In and Vote Leave campaigns, by other campaigners, by (a biased) mainstream media, by many politicians, by individuals with strong opinions across the social web, has been characterized by ugliness, lack of thought-leadership, relentless doses of FUD, half-arsed … [Read more...] about A clear case for ‘Remain’ in the EU referendum vote
One of the foundational aspects of effective communication I've always believed in is to do with how you present your message to your intended audience. You may have a terrific story to tell but if you can't attract attention to gain interest that leads to your desired action, you've most probably wasted your time and opportunity. It's a lesson most communicators, marketers and advertisers learned a long time ago. It's a lesson clearly grasped by Spanish left-wing political party Podemos … [Read more...] about How you communicate is as important as what you communicate