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Archives for February 2016

Consider the human side of robots

February 28, 2016 by Neville Hobson 

With all the talk about how robots will take everyone's jobs and basically bring on the Apocalypse, it's not hard to get worried. The robots haven't just landed in the workplace - they’re expanding skills, moving up the corporate ladder, showing awesome productivity and retention rates, and increasingly shoving aside their human counterparts. One multi-tasker bot, from Momentum Machines, can make (and flip) a gourmet hamburger in 10 seconds and could soon replace an entire McDonalds crew. A … [Read more...] about Consider the human side of robots

Filed Under: Advertising, Business, Communication, Entertainment, Humour, IBM, Innovation, Marketing, Public Relations, Technology, Trends Tagged With: IBM Watson

Digital agencies must learn how to speak the CEO’s language

February 26, 2016 by Neville Hobson 

compass

This article titled "Digital agencies must learn how to speak the CEO’s language" was written by Brandon Geary, for theguardian.com on Thursday 11th February 2016 16.00 UTCIt was Hewlett-Packard co-founder David Packard who said that marketing is too important to be left to the marketing department – that senior execs must make it their mission as well. But we must update that sentiment. Digital now has become too important to be left to the marketing department and the chief marketing officer … [Read more...] about Digital agencies must learn how to speak the CEO’s language

Filed Under: Business, Communication, Leadership, Marketing, Social Business, Technology, Trends Tagged With: Advertising, Agencies, Article, Blogposts, Marketing & PR, Media & Tech Network, Sponsored features, Technology

Samsung (and Facebook) raise the mobile game

February 22, 2016 by Neville Hobson 

The smartphone market continues to rapidly evolve. Who thinks about a smartphone these days as simply a device to make phone calls and send text messages? I don't - a smartphone is a powerful computer that also makes phone calls and sends text messages. That thought came to me more than once or twice while I watched and listened to Samsung's press event via live video stream from the Mobile World Congress 2016 in Barcelona on Sunday evening. The company announced their next smartphones in the … [Read more...] about Samsung (and Facebook) raise the mobile game

Filed Under: Business, Communication, Entertainment, Experiences, Gadgets, Innovation, Marketing, Mobile, Reviews, Software, Technology, Wearable Tech Tagged With: #MWC16, Facebook, Samsung

UK blogging snapshot in new blogger survey

February 19, 2016 by Neville Hobson 

An overnight email from Vuelio: How’s your blog doing? How big is your audience, and what are you doing to grow it? Is blogging a hobby, an awareness-raiser, or a money-spinner? We’ve joined up with Canterbury Christ Church University to launch our first ever UK Blogger Survey in a bid to find out what blogging is all about in 2016. We’re asking bloggers all over the country what kind of blogs they’re writing, how popular they are, and how commercial they want to be. The survey takes just … [Read more...] about UK blogging snapshot in new blogger survey

Filed Under: Blogging, Communication, Professional Development, Social Media, Trends, Web, Weblogs Tagged With: Vuelio

The rise of the cognitive PR machines

February 15, 2016 by Neville Hobson 

Within two years, 20 percent of business content will be authored by machines or "robo writers," as Gartner puts it in its list of ten predictions of an algorithmic and smart machine-driven world that the analyst firm published last October. It was a topic I used as a focal point in my presentation about PR measurement and how it's getting smarter partly through automation that captured close attention from the 50+ PR pros in the audience at a CIPR event in London last week. Content that is … [Read more...] about The rise of the cognitive PR machines

Filed Under: Business, Communication, IBM, Innovation, Online Media, Public Relations, Social Business, Social Media, Society, Software, Technology, Trends, Web Tagged With: analytics, artificial intelligence, Cognitive PR, IBM, machine learning, measurement, robotics

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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