Neville Hobson

www.nevillehobson.com

Archives for 2016

The Fourth Transformation: A vision of the near tomorrow from Shel Israel and Robert Scoble

by Neville Hobson 

One of the things I like most about The Fourth Transformation, the new book from Shel Israel and Robert Scoble published in December 2016 that I just finished reading, is the way in which it will help you to join up the dots and begin to understand the fundamental, disruptive and accelerating changes we already see around us brought by advances in technology - notably, virtual reality (VR), augmented reality (AR) and artificial intelligence (AI) - and massive shifts in people's … [Read more...] about The Fourth Transformation: A vision of the near tomorrow from Shel Israel and Robert Scoble

Genevieve Bell: ‘Humanity’s greatest fear is about being irrelevant’

by Neville Hobson 

Does being scared about AI have more to do with our fear of each other than with killer robots? Perhaps what we're seeing now isn’t an anxiety about artificial intelligence per se, it’s about what it says about us. A compelling view from Intel's head of sensing and insights that may change how you see the evolving role of AI in contemporary society. Indeed, of our role. This article titled "Genevieve Bell: ‘Humanity’s greatest fear is about being irrelevant’" was written by Ian … [Read more...] about Genevieve Bell: ‘Humanity’s greatest fear is about being irrelevant’

Understanding the four types of AI, from reactive robots to self-aware beings

by Neville Hobson 

The common, and recurring, view of the latest breakthroughs in artificial intelligence research is that sentient and intelligent machines are just on the horizon. Machines understand verbal commands, distinguish pictures, drive cars and play games better than we do. How much longer can it be before they walk among us? By Arend Hintze, Michigan State University The new White House report on artificial intelligence takes an appropriately skeptical view of that dream. It says the next 20 … [Read more...] about Understanding the four types of AI, from reactive robots to self-aware beings

The automotive future isn’t self-driving… Not yet

by Neville Hobson 

When the topic of artificial intelligence and cars gets discussed - it's a topic of frequent discussion online these days - it's often in the single context of self-driving cars. While Google is a lead in many discussions about self-driving experimentation (where a car is largely driven and controlled by a wide range of technologies), electric sports car maker Tesla gets a lot of press due to its stylish sports cars that capture imaginations with their high speeds, market-leading battery … [Read more...] about The automotive future isn’t self-driving… Not yet

Submit your entry for the 2017 SNCR Excellence in New Communications Awards

by Neville Hobson 

The Society for New Communications Research of The Conference Board (SNCR) has begun a call for entries for the 2017 Excellence in New Communications Awards. The winning case studies will be published by The Conference Board and winners will be honoured at its 22nd Annual Senior Corporate Communications Management Conference to be held in New York in Spring 2017. The deadline for entries is Friday February 3, 2017 at 11:59pm PST - just over three months away. Founded in 2005, SNCR is a … [Read more...] about Submit your entry for the 2017 SNCR Excellence in New Communications Awards

Why a robot could be the best boss you’ve ever had

by Neville Hobson 

Designed with strong technical expertise and high intelligence, it’s not so far-fetched that the robots of the future could outperform human managers. This article titled "Why a robot could be the best boss you've ever had" was written by Tomas Chamorro-Premuzic, for theguardian.com on Friday 9th September 2016 07.00 UTCWould you like to work for a robot? Although the automation of skilled jobs is a reality, your boss is probably (still) a human. Even though the most optimistic artificial … [Read more...] about Why a robot could be the best boss you’ve ever had

Enhance your skills with cognitive PR

by Neville Hobson 

Get set for increased automation and bot use in public relations, says Toby Daniels, founder of Social Media Week, in an interview with PR Week magazine. He says: The most significant thing that will happen in the next 12 to 24 months, particularly for PR, is the automation of communication - where bots and chatbots in particular start to step in and take over an aspect of communication, particularly in terms of how businesses communicate with customers. This is a topic that's in the … [Read more...] about Enhance your skills with cognitive PR