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Year: 2015

Rays of light amongst the gloom in the 2015 Trust Barometer

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If you glance through the 2015 Trust Barometer published by the Edelman PR firm on January 20, you’d be forgiven for thinking that things are bad if not dire everywhere. The report – marking the 15th consecutive year Edelman has […]

Posted on January 25, 2015January 26, 2015 BusinessCommunicationInnovationLeadershipMainstream MediaMarketingPoliticsPublic RelationsReputationSocietyTrendsWebWorkplace

The Hobson and Holtz Report – Podcast #791: January 19, 2015

FIR
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Intro: Eric Schwartzman joins Paul Gillin as new FIR B2B podcast co-host; story update: Marriott reverses WiFi hotspot plans; Quick News: Trade associations in DC spending more on PR than lobbying, the focus for Google Glass is business not consumer, […]

Posted on January 19, 2015January 26, 2015 For Immediate Release

The Hobson and Holtz Report – Podcast #790: January 12, 2015

FIR
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Quick News: A “deeply personal” picture of every consumer could be grabbed by futuristic smart gadgets says the FTC, executives expect to spend more on corporate citizenship, Intel CEO’s diversity promise, a dramatic rise in video content on Facebook; Ragan […]

Posted on January 12, 2015January 26, 2015 For Immediate Release

Cluetrain evolved

New Clues
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Nearly sixteen years ago, a manifesto was published that has had a profound influence on many people’s thinking and, indeed, behaviours when it comes to business communication and marketing. That publication was The Cluetrain Manifesto, a collection of 95 separate theses written by Christopher […]

Posted on January 10, 2015January 26, 2015 BusinessCommunicationMarketingPublic RelationsSocial BusinessSocial MediaTrendsWeb

Here’s the proof, @EE

Pop 7S
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I bought a new data SIM card from mobile operator EE a few days ago, to use in my Fujitsu Stylistic Q704 Windows Ultrabook. With the deal came an Alcatel One Touch Pop 7S Android tablet. Nice! It’s a good […]

Posted on January 9, 2015January 15, 2015 BusinessExperiencesMobilePublic RelationsReputation

The Hobson and Holtz Report – Podcast #789: January 5, 2015

Marking the first episode of our 11th year; some reflection on the first 10 years; listener audio comments sprinkled throughout the show; Quick News: American workers still addicted to email, Swiss luxury brands Montblanc and Tag Heuer reportedly have big […]

Posted on January 5, 2015January 6, 2015 For Immediate Release

The FIR podcast and a foundational decade

Today is a special day for my podcasting partner, Shel Holtz, and I as we mark a milestone – January 3, 2005 to January 3, 2015 – that is ten years to the day since we started For Immediate Release: The […]

Posted on January 3, 2015January 3, 2015 CommunicationExperiencesFor Immediate ReleaseMarketingProfessional DevelopmentPublic RelationsSocial MediaWeb

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