I’ve been thinking a lot about social business lately.
About what it is – broadly, focused on people (behaviours, mindsets) and organizations (culture, vision, leadership) – and about what it isn’t (an extension of, or level up from, social media).
For the past dozen years, I’ve been directly and actively involved in one way or another in social media and social business, as a consultant, as a client, as an experimenter, as an early adopter (and leaver), as an influencer, and as an implementer.
All of this has been leading me to a place where thinking, evangelisms, experiences, tools and activities can come together into a coherent singularity (for want of a better word) that makes sense, is credible and has the vitality that attracts interest, attention, desire and action from individuals in organizations looking to be the new and relevant leaders for their stakeholders over the next five-to-ten years.
I’m thrilled to announce that I will be joining IBM next month as a Consulting Leader in the global IBM Social Consulting team based in London. This is a full-time role – I’ll be 100 percent an IBM employee – working with someone I have known for quite a while and who has planted a powerful marker firmly in the ground to herald a new, smarter way of working that brings measurable value to enterprises wherever they do business.
That someone is Andrew Grill who joined IBM in 2013 to build this team that, collectively, brings insights and opportunities to those enterprises. A crystalizing moment on my journey to this point occurred last June when I was Andrew’s guest at Wimbledon and saw at first hand the real role of social media in the broader context of social business:
[…it] opened my eyes (ears) to the importance and measurable value of the strategic use of social media where data analysis leading to valuable insights is paramount. It also demonstrated clearly to me that if you are to deploy social media in your business, you really must have the right skilled and talented people who can measure it and interpret outcomes – the missing link I see too often in some companies large and small.
Two years ago, Andrew and I had a terrific 20-minute conversation about social business in an FIR interview, one of the business podcasts I co-founded in 2005 (and stepped down from recently). Everything we discussed then about social business is still totally relevant today. Listen for yourself:
And so I’m looking forward to walking through the doors at IBM’s offices on the south bank of the river Thames in London on January 4, 2016, to meet all my new colleagues (including long-time friend Silvia Cambie who joined Andrew’s team in August).
I can’t wait!