It’s the stuff of PR nightmares – a company embroiled in its most significant crisis, one that has wider implications in society at large, with negative press and other opinion wherever you look, watch and listen; and photos (like the one in Saturday’s Telegraph, above) presenting a carefree image of…
“Did you remember to turn the clocks back last night?” That used to be a common question at this time of year when we wind our clocks back one hour to return to GMT (or UTC if you want to be more precise) after the end of British Summer Time…
Since Google started Google Doodles some years ago, the now-ubiquitous graffito-like illustrations appear in your Chrome browser on a near-weekly basis to replace the standard Google logo and mark the birthday of a notable public figure or event. Today, the doodles are often tailored to a particular country or region…
The Emirates Stadium in north London, home of the Premier League football club Arsenal, is a terrific venue for an event such as the UK Social Media Communication Awards. the 2015 edition of which took place there on Thursday October 15. As befits a 60,000-seater stadium, the events part of…
The Volkswagen emissions-test-cheating scandal moved on a few miles/kilometres this week with developments that saw the VW group headquarters and some employees’ homes raided by German prosecutors and criminal investigators, the CEO of the US subsidiary hauled in front of the US Congress to explain what happened (and where he admitted…
Brand consultancy Interbrand has published its latest annual report and ranking on the world’s top 100 global brands for 2015. The top 10 companies ranked by brand valuation, with the percentage difference in 2015 rank compared to Interbrand’s rank of last year, are these: Apple – $170.3bn (+43%) Google –…
Last week, a new version of #PRstack, a publication whose content was created by more than 30 contributors, was published. It’s the second edition of a highly-acclaimed guide and resource that was first published in May 2015. It comprises a series of case studies by PR practitioners exploring modern aspects…
As the Volkswagen emissions-testing-fiddling scandal rolls on – and is getting much worse for the beleaguered German firm – speculation grows that other car makers are also gaming the system. If the testing methods used in countries around the world are so predictable that knowing exactly how they work offers…
