October 2015 - NevilleHobson.com

TalkTalk: Is it time to RunRun?

It’s the stuff of PR nightmares – a company embroiled in its most significant crisis, one that has wider implications in society at large, with negative press and other opinion wherever you look, watch and listen; and photos (like the one in Saturday’s Telegraph, above) presenting a carefree image of its CEO looking like he or she is thinking about anything but the crisis, its effect on stakeholder groups including employees, customers and shareholders, and how to get through it…

Changing times

“Did you remember to turn the clocks back last night?” That used to be a common question at this time of year when we wind our clocks back one hour to return to GMT (or UTC if you want to be more precise) after the end of British Summer Time in the early hours of the last Sunday in October (October 25 this year). I remember the physical acts of winding back the half-dozen or so clocks in our house,…

Authentically personal

Since Google started Google Doodles some years ago, the now-ubiquitous graffito-like illustrations appear in your Chrome browser on a near-weekly basis to replace the standard Google logo and mark the birthday of a notable public figure or event. Today, the doodles are often tailored to a particular country or region so marking a notable date that’s relevant primarily to that country or region. See what’s doodling on Google where you are. A doodle might also appear just for you, as…

Social media campaign winners showcased in #somecomms Awards 2015

The Emirates Stadium in north London, home of the Premier League football club Arsenal, is a terrific venue for an event such as the UK Social Media Communication Awards. the 2015 edition of which took place there on Thursday October 15. As befits a 60,000-seater stadium, the events part of the venue is fitting for a large crowd with space, facilities and excellent catering to make an enjoyable and memorable time for everyone involved. And so more than 200 people…

VW: Recalling a reputation

Updated on April 2, 2021 The Volkswagen emissions-test-cheating scandal moved on a few miles/kilometres this week with developments that saw the VW group headquarters and some employees’ homes raided by German prosecutors and criminal investigators, the CEO of the US subsidiary hauled in front of the US Congress to explain what happened (and where he admitted he knew about the cheating in 2014), finger-pointing gets underway, dire warnings emerge about potential restructuring and job losses, and a share price that has…