On September 7, I co-hosted and recorded the last episode of For Immediate Release: The Hobson and Holtz Report with my podcasting partner, Shel Holtz. It's a ritual Shel and I have followed every week for the past ten years and nine months since we published the first episode on January 3, 2005. If you're a regular listener of FIR (the show gained that moniker in its early days), you'll know that we announced the ending of this podcast in August serving notice, so to speak, that more than … [Read more...] about FIR is dead. Long live FIR!
Archives for September 2015
Intro: Welcome to the final episode of 'The Hobson and Holtz Report'; a quick note about 'For Immediate Release' beginning on September 21; Quick News: Hundreds of Wikipedia editors banned for secretly promoting brands, Barcelona Principles 2.0 unveiled, virtual reality update: Rebecca Minkoff VR headsets and VR's role in B2B marketing, Spindle is a social app that encourages you to be selfish with your content; CustomScoop promo; News That Fits: Is SEO really dead? How content marketing … [Read more...] about FIR #824: Is SEO really dead?
It's fair to say that measurement of your communication efforts is an essential element in best communication practice. If you don't measure outcomes, how will you know whether or not your efforts achieved the objectives you set? That's a simple question Barcelona Principles 2.0 endeavours to address in a revision to the set of principles first developed in 2010 as a PR measurement standard, published last week, that reflect significant changes in the media landscape and the emergence of … [Read more...] about Communication measurement moves up a level with Barcelona Principles 2.0
Every year, PR software and services company Cision (which was acquired by Vuelio in June 2015) publishes a ranking of what it considers to be the top ten PR blogs in the UK. Last week, the latest list for 2015 was published and I'm pleased to note this this blog is ranked by Vuelio as the number 1 PR blog in the UK for the fourth year running. Here's the full list: Top 10 UK PR Blogs 2015 Blog Sole or Primary Author 1. Nevillehobson.com Neville Hobson 2. Stephen … [Read more...] about Vuelio’s Top 10 UK PR blogs 2015