Every year, PR software and services company Cision (which was acquired by Vuelio in June 2015) publishes a ranking of what it considers to be the top ten PR blogs in the UK.
Last week, the latest list for 2015 was published and I’m pleased to note this this blog is ranked by Vuelio as the number 1 PR blog in the UK for the fourth year running.
Here’s the full list:
Top 10 UK PR Blogs 2015
|Blog||Sole or Primary Author|
|1. Nevillehobson.com||Neville Hobson|
|2. Stephen Waddington||Stephen Waddington|
|3.PR Moment Blog||Ben Smith|
|4.Mark My Words||Mark Borkowski|
|5.SMOKING GUN…and finally||Multiple bloggers|
|6.Thought Symposium||Michael White|
|7.Berkeley PR||Multiple bloggers|
|8.Paul Stallard’s PR Blog||Paul Stallard|
|9.Hotwire PR||Multiple bloggers|
|10. Vuelio Blog||Multiple bloggers|
Read the listing on Vuelio’s website for a description and commentary on each one.
Ranking lists of bloggers is often viewed with some cynicism, whether they’re of PRs, rose-growers or rocket scientists. They’re seen by some people as vanity lists, not worth the pixels in which they display on your screen. While some criticism I see are from people who don’t appear in a given list, there is some validity to some criticisms: much depends on who’s produced a list and why.
Two questions to ask are “What’s the methodology?” and “How has the ranking ultimately been determined?”
Here’s what Vuelio says about theirs:
Vuelio uses a proprietary algorithm to rank all the media in our database. For the rankings, we put (usually) the ten most influential blogs in order, after the automated results have been carefully reviewed by our team of in-house researchers. The methodology takes into consideration a number of factors including social sharing, topic-related content, post frequency, social media influence, traffic, design and interactivity.
So they have some secret sauce to help them decide. I’m okay with knowing no more than that, mostly because they’re a credible business and I know the people there. And so I have a little badge from Vuelio in the sidebar on my blog that links to their list.
Of the many lists that rank bloggers that appear from time to time that include my blog, Cision’s (now Vuelio’s) list is the one that I give most attention and credence to.
Why? Because the page on Vuelio’s website that has the listing is consistently among the top five referrers of traffic to my blog over the long term. It’s been that way since 2010.
Check out Vuelio’s PR Blogs UK Top 10. While you’re there, take a look at the other rankings Vuelio publishes covering Top 10s in other industries. Useful info sources when you’re planning blogger outreach (among other things).
- Vuelio interviewed me on the phone the day before they published the Top 10 PR blogs list. Impromptu and unscripted, it’s a quick commentary on the list, how I see its value and why I think it’s worthwhile.
(Image at top via Vuelio.)