Facebook blogging could be great…

Facebook announced some updates to its Notes tool last week designed to┬ámake it appeal more to users of the social network than has been the case so far. Notes lets you write longer-form content exceeding the brevity a status update gives you, and post it to your Facebook timeline to share with your friends. Think of it as ‘blogging lite’ within Facebook – the update brings some new features including adding a cover image to your post, adding images including…

Google superlatives

Opening my Chrome browser this morning presented a new Google doodle highlighting Google’s 17th birthday. Many happy returns, Google! Google is a company that seems to have been here for almost ever, not just seventeen years. It’s part of the indispensible fabric that makes up our online world that began as a search engine and now embraces advertising, video, social networking, mobile, maps, and a great deal more in all its products and services. Google today is a company that…

Can a tarnished VW emerge successfully from #dieselgate?

Updated on April 2, 2021 The global #dieselgate crisis engulfing German car maker Volkswagen may well produce significant and disruptive change in the governance and regulation of the auto industry and publicly-listed companies in that industry (likelier in Germany than anywhere else, I’d say), although it’s far from clear what the consequences and outcomes will actually be. What’s extraordinary – except, maybe it isn’t anymore – is, on the one hand, the speed with which the unravelling of VW’s reputation…

How brands can get involved with podcasting

A few days ago, I had the privilege of participating in an episode of the CIPR’s C-Suite podcast to discuss the topic of podcasting, especially from the point of view of what the medium can mean for brands. I joined host Russell Goldsmith and podcasters Tom Ollerton and Alastair Cole – hosts of The Innovation Ramble, a new UK podcast that’s “investigating the world of innovation one podcast at a time” – at the Markettiers4DC studios in London in a…

The encouraging face of digital according to the PRCA

The Public Relations Consultants Association (PRCA) published the PRCA Digital PR Report 2015 on September 14. Produced in partnership with The Holmes Report and YouGov, the report’s findings offer a snapshot of how the PR industry in the UK is performing with digital communications, and what the future might look like. 280 agency and in-house PR professionals were surveyed across business services, finance and banking, technology and telecoms, charities and NGOs, government and other sectors. In-house respondents included directors of…

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