Facebook announced some updates to its Notes tool last week designed to make it appeal more to users of the social network than has been the case so far. Notes lets you write longer-form content exceeding the brevity a status update gives you, and post it to your Facebook timeline to share with your friends. Think of it as 'blogging lite' within Facebook - the update brings some new features including adding a cover image to your post, adding images including captions in the post body, and … [Read more...] about Facebook blogging could be great…
Archives for September 2015
Google superlatives
Opening my Chrome browser this morning presented a new Google doodle highlighting Google's 17th birthday. Many happy returns, Google! Google is a company that seems to have been here for almost ever, not just seventeen years. It's part of the indispensible fabric that makes up our online world that began as a search engine and now embraces advertising, video, social networking, mobile, maps, and a great deal more in all its products and services. Google today is a company that brought … [Read more...] about Google superlatives
Can a tarnished VW emerge successfully from #dieselgate?
The global #dieselgate crisis engulfing German car maker Volkswagen may well produce significant and disruptive change in the governance and regulation of the auto industry and publicly-listed companies in that industry (likelier in Germany than anywhere else, I'd say), although it's far from clear what the consequences and outcomes will actually be. What's extraordinary - except, maybe it isn't anymore - is, on the one hand, the speed with which the unravelling of VW's reputation is … [Read more...] about Can a tarnished VW emerge successfully from #dieselgate?
How brands can get involved with podcasting
A few days ago, I had the privilege of participating in an episode of the CIPR's C-Suite podcast to discuss the topic of podcasting, especially from the point of view of what the medium can mean for brands. I joined host Russell Goldsmith and podcasters Tom Ollerton and Alastair Cole - hosts of The Innovation Ramble, a new UK podcast that's "investigating the world of innovation one podcast at a time" - at the Markettiers4DC studios in London in a 40-minute conversation for episode 13 that … [Read more...] about How brands can get involved with podcasting
The encouraging face of digital according to the PRCA
The Public Relations Consultants Association (PRCA) published the PRCA Digital PR Report 2015 on September 14. Produced in partnership with The Holmes Report and YouGov, the report's findings offer a snapshot of how the PR industry in the UK is performing with digital communications, and what the future might look like. 280 agency and in-house PR professionals were surveyed across business services, finance and banking, technology and telecoms, charities and NGOs, government and other … [Read more...] about The encouraging face of digital according to the PRCA
FIR is dead. Long live FIR!
On September 7, I co-hosted and recorded the last episode of For Immediate Release: The Hobson and Holtz Report with my podcasting partner, Shel Holtz. It's a ritual Shel and I have followed every week for the past ten years and nine months since we published the first episode on January 3, 2005. If you're a regular listener of FIR (the show gained that moniker in its early days), you'll know that we announced the ending of this podcast in August serving notice, so to speak, that more than … [Read more...] about FIR is dead. Long live FIR!
FIR #824: Is SEO really dead?
Intro: Welcome to the final episode of 'The Hobson and Holtz Report'; a quick note about 'For Immediate Release' beginning on September 21; Quick News: Hundreds of Wikipedia editors banned for secretly promoting brands, Barcelona Principles 2.0 unveiled, virtual reality update: Rebecca Minkoff VR headsets and VR's role in B2B marketing, Spindle is a social app that encourages you to be selfish with your content; CustomScoop promo; News That Fits: Is SEO really dead? How content marketing … [Read more...] about FIR #824: Is SEO really dead?
Communication measurement moves up a level with Barcelona Principles 2.0
It's fair to say that measurement of your communication efforts is an essential element in best communication practice. If you don't measure outcomes, how will you know whether or not your efforts achieved the objectives you set? That's a simple question Barcelona Principles 2.0 endeavours to address in a revision to the set of principles first developed in 2010 as a PR measurement standard, published last week, that reflect significant changes in the media landscape and the emergence of … [Read more...] about Communication measurement moves up a level with Barcelona Principles 2.0