FIR #823: Do brands need Chief Narrative Officers?

Clear road

Intro: Joe Thornley is sitting in for Neville on the penultimate episode of The Hobson & Holtz Report; the final show, episode 824, will air next Monday; a few words about For Immediate Release, the show that will fill the void left by Neville’s departure;

Quick News: Facebook responds to suggestions that it benefits from copyright violations and introduces a new tool to help fight them; publisher performance on Instagram is through the roof; Instagram abandons the square-only photo and video requirement; adds some nifty features marketers will like; CustomScoop promo;

News That Fits: Why every brand could use a Chief Narrative Officer; Michael Netzley’s Asia Report: the IMDB scandal; listener comments; podcasting is on the upsurge (and a discussion about podcast networks); Dan York’s Tech Report: Chrome will start automatically pausing some Flash content starting on September 1, why people hate making phone calls, Slack is making privacy cool again, the end of the Internet dream; Igloo Software promo; the last week on the FIR Podcast Network; Augie Ray and Josh Bernoff face off on the death of social media marketing;

Music from Delta Dreambox; and more.

Links to the content in this episode are on Delicious.

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(Cross-posted from the FIR Podcast Network. Photo via Flickr, CC permission.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. Norbert Mayer-Wittmann

    Hi Neville,

    I just listened to this show today (I am *WAY* behind! :O — haven’t listened to your last show yet).

    I am very much interested in the “narrative” space. Please contact me via my website link (or — if you prefer — via email).

    I am also happy to see that you are updating your blog more regularly now, and I have signed up to the RSS feed.


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