FIR #822: The case against impressions as a digital metric

Intro: Red Folder is free for a year to those affected by fires in the U.S. West, IABC Fellows talk measurement and ROI live this Thursday on ‘Circle of Fellows’;

Quick News: Drones are taking off in the oil industry, the U.S. federal government partners with Yelp to get citizen reviews, personal photos at work: pictures that paint a thousand words; mobile messaging has come of age; CustomScoop promo;

News That Fits: The case against impressions as a digital metric; Dan York’s Tech Report: Terry Fallis’ latest novel, Comcast’s livestreaming app, the Auxy Beat Studio and Looopy (for layering looped recordings) for the iPad; listener comments; the past week on the FIR Podcast Network; Michael Netzley’s Asia Report: podcasting in India; Igloo Software promo; republishing older blog content: does it work?;

News about next week’s show; music from Jim Keller; and more.

Links to the content in this episode are on Delicious.

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(Cross-posted from the FIR Podcast Network.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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