FIR #821: The pitfalls of product promotion on social media

Kim Kardashian and Diclegis

Intro: Next ‘Second Circle of IABC Fellows’ broadcast on August 27 with focus on measurement and ROI, we have a Patreon button on the FIR Podcast Network home page, the final episode of The Hobson and Holtz Report on September 7 won’t be face-to-face after all, Neville was interviewed by Joe Thornley on this week’s Inside PR 420 coming on Wednesday, FIR dinner in London with Kevin Anselmo on September 10;

Quick News: Press release services hacked, stolen releases used for insider trading; Blossombot, the New York Times’ Slack bot, helps decide which stories to post to social media; posting as Target customer service, man takes on haters of new gender-neutral policy; is Crowd Mics the answer to making events truly engaging?; CustomScoop promo;

News That Fits: The pitfalls of product promotion on social media: lessons to learn from Kim Kardashian’s drug-product promo on Instagram; listener comments; Igloo Software promo; Dan York’s Tech Report: Comcast to launch Watchable, Yahoo’s Livetext now available worldwide, no more 140-character limit on Twitter direct messages, Facebook should pay all of us says the New York Times, Ello hashtags; the past week on the FIR Podcast Network; Tinder’s Twitter meltdown: was it a planned PR stunt?;

Music from Adri-Anne Ralph; and more.

Links to the content in this episode are on Delicious.

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(Cross-posted from the FIR Podcast Network; picture via Olisa.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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