Intro: Joe Thornley is sitting in for Neville on the penultimate episode of The Hobson & Holtz Report; the final show, episode 824, will air next Monday; a few words about For Immediate Release, the show that will fill the void left by Neville’s departure; Quick News: Facebook responds to suggestions that it benefits from copyright violations and introduces a new tool to help fight them; publisher performance on Instagram is through the roof; Instagram abandons the square-only photo and … [Read more...] about FIR #823: Do brands need Chief Narrative Officers?
Archives for August 2015
President Clinton is Really Smart. Mountain View, California, 1995. During his reelection campaign, President Bill Clinton attended a fundraiser thrown by the top CEOs of Silicon Valley. L. John Doerr (center) helped organize the visit at the home of Regis McKenna. During dinner, the CEOs peppered Clinton with questions related to complex technology, trade, and economic issues. Listening patiently, the president smoothly delivered a point-by-point response to each guest, revealing a … [Read more...] about A key lesson in political fund-raising
View image | gettyimages.com Intro: Red Folder is free for a year to those affected by fires in the U.S. West, IABC Fellows talk measurement and ROI live this Thursday on 'Circle of Fellows'; Quick News: Drones are taking off in the oil industry, the U.S. federal government partners with Yelp to get citizen reviews, personal photos at work: pictures that paint a thousand words; mobile messaging has come of age; CustomScoop promo; News That Fits: The case against impressions as a digital … [Read more...] about FIR #822: The case against impressions as a digital metric
If you think about maps, you probably think about Google Maps and Street View or sat nav hardware and software from TomTom, Garmin and many others. Maps like these - all digital and available on almost any mobile device you choose - are light years on from paper maps and how map makers envisioned the role of maps and how people would use them. It's hard to imagine trying to go anywhere these days using only a printed paper map. The Ordnance Survey - founded in 1791, a government-owned … [Read more...] about Mapping to the centimetre
Since announcing in FIR #820 last week that I'll be hanging up my FIR podcasting hat (or mic) next month after more than ten years of creating The Hobson and Holtz Report podcast with Shel Holtz each week, I've been humbled and encouraged by the array of messages and comments from fans and friends of FIR across all social networks. My favourite has to be this tweet from Mark Blevis: Scale :) Thank you again one and all. Last week, I sat down across the ether via Skype with Joe … [Read more...] about A chat about podcasting