FIR #812: Algorithms vs Trusted Human Editors

The Hobson and Holtz ReportIntro: Welcome to FIR B2B co-host Paul Gillin; first episode of Digital India has been published;

Quick News: What does Twitter’s future hold with the departure of CEO Dick Costolo?; marketers should follow The New York Times’ lead which is closing staff access to the desktop version of the newspaper’s home page, forcing them to use mobile devices; training former NFL players provided Paul with some surprises; Harris Poll data reinforces the importance of internal communication; the Media Monitoring Minute from CustomScoop;

News That Fits: Why marketers are betting big on predictive analytics, tech giants decide what news is when they control the channels for delivering the news; Dan York’s Tech Report: for news organizations, this was the most important set of Apple announcements in years, Medium adds Creative Commons license and introduces “Letters,” Internet Society is hiring a media relations manager; listener comments; live streaming is slowing as on-demand listening is growing for public radio; the Onion’s Clickhole is succeeding a mocking clickbait sites; the last week on the FIR Podcast Network; Igloo Software promo; subscriptions should be a key goal for B2B content marketing;

Music from the US Amy Blues Band, and more.

Links to the content in this episode are on Delicious.

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(Cross-posted from the FIR Podcast Network.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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