FIR #814: You’re Underusing LinkedIn

Intro: Welcome to Linked Conversations host Chuck Hester, our final guest co-host as Neville’s month-long hiatus draws to a close. Quick News: How Apple won a PR victory with help from Taylor Swift, one of Hollywood’s biggest publicity agencies gets caught with its hand in the Wikipedia cookie jar, why Netflix reigns supreme in the cord-cutting movement, a top creative executive from the world of advertising proclaims the power of print. News That Fits: An in-depth conversation about LinkedIn, including…

#FC15 Call to Action: Let the journey begin

One of the difficulties for an event that’s intended to look at the future of communication is delivering on the promise and expectation established in the description of and communication about the event. FutureComms15 in London – hashtag #FC15 – that took place on June 18 was a one-day event organized by MyNewsDesk, and described thus: PR & Comms are evolving. With content marketers taking centre stage in digital, is there a place for PR? Is PR actually dead? Do…

FIR #813: Periscope in PR, News and Politics

Intro: Welcome to Higher Education host Kevin Anselmo, who takes over the co-hosting chair while Neville enjoys his month-long hiatus. Quick News: FIFA’s communications director resigns as the crisis continues, Google will spotlight sites that load slowly in its mobile search results, UK campaign to raise awareness of the need for blood donations deletes blood types from signs and storefronts, Australia’s Sky News experiments with selfie-sticks for field reporting; the Media Monitoring Minute from CustomScoop. News That Fits: An in-depth…

Shell’s big QR code experiment

When I called in to a Shell station in Reading on Saturday to fill up my car with fuel, I noticed this banner attached to the side of the pump I was using. “Fill up and go here with our speedy payment service,” it says. “Powered by PayPal.” And there’s a big QR code in the middle of the sign. It’s called Fill Up And Go and the usage idea is simple: You’ll be able to use it through the…

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