Communicators struggle to build genuine online engagement among employees using the various social tools available for intranets. Study after study shows that few employees use these tools, regardless of how much they might be engaged with external social media.
At Bank of Montreal, though, Julian Mills overcame the obstacles to introduce social tools employees at all levels used to advance business goals.
In this interview, FIR co-host Shel Holtz talks with Mills about the impetus for the introduction of social channels, and with TemboSocial CEO Steven Green, who worked with Mills to introduce the internal social media tools that drove the interaction on the Bank of Montreal intranet.
(Julian participated via mobile phone; the audio quality isn’t quite up to snuff, but it’s definitely listenable.)
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About our Conversation Partners
- Connect with Julian on Twitter at @millsj007
With an impressive roster of clients, such as Bank of Montreal, State Farm, Macy’s and The Cleveland Clinic, and with a reach of more than 1,000,000 employees every day, Steven continues to grow TemboSocial’s role in the modern workplace.
Steven has a BA from McGill University in Montreal and a Social Work degree from York University in Toronto.
- Connect with Steven on Twitter at @TemboSocial
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at [email protected]. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)