The Hobson & Holtz Report – Podcast #806: May 4, 2015

FIRIntro: Neville is in Boston, Gini Dietrich is guest co-host; Steve Rubel is hosting a new podcast, Content Convergence; Geeks Bearing Gifts book review coming this week;

Quick News: Converse knows how to work with fans, bad tweets from the Houston Rockets and the City of Cleveland prompt different apologies, Johns Hopkins University students will no longer eat chicken, a change to Promoted Tweets gives more ammunition to native advertising’s critics; the Media Monitoring Minute with CustomScoop;

News That Fits: Bud Light promotes misogyny, Virtual Reality is coming to journalism, listener comments discussion, Walmart laid off employees and then provided well-being health advice to them, Igloo Software promo, Dan York’s Tech Report (including ISOC support for Nepal earthquake victims, how to test your website, certificate pinning, WebRTC voice chat web app, and Soundcloud as a podcast platform), the last week on the FIR Podcast Network, PR needs more SEO (and vice versa);

Music from David Peck; and more.

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About our Guest Co-Host

gini dietrichGini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at

For Immediate Release: The Hobson and Holtz Report for May 4, 2015: An 80-minute podcast recorded live from Chicago, Illinois, and Concord, California, USA. Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+. You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments.

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So, until Monday May 11…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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