BlitzMetrics Chief Technology Officer Dennis Yu has a different perspective. A long-time Facebook marketing expert, Dennis believes good content can thrive organically on Facebook but that PR needs to adopt paid amplification of messages. He also makes the case that paid reach via Facebook should be seen as a gateway to using Google and other similar services (eg, promoted tweets) to amplify messages, and that these buys should be aggregated for a more comprehensive analysis.
They’re not traditional ads, however, and should not be viewed that way. They can, however, contribute to ROI and other success metrics.
In this FIR interview, FIR contributor Harry Hawk (@hhawk) delves into a variety of dimensions of Facebook marketing in a detailed conversation with Dennis.
Additional links from the episode:
Get this podcast:
- Download the MP3 file (21.2Mb, 52:58)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your mobile device – Android | iPhone | Windows Phone | Windows 8 and 8.1
About our Conversation Partner
Dennis has held leadership positions at Yahoo! and American Airlines. He studied Finance and Economics from Southern Methodist University and London School of Economics. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.
You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at firstname.lastname@example.org. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)