April 2015 - NevilleHobson.com

The Hobson and Holtz Report – Podcast #805: April 27, 2015

Intro: Neville will be away in Boston next week, Gini Dietrich will guest co-host next week’s episode; FIR Book Review coming from Shel on Jeff Jarvis’s “Geeks Bearing Gifts”; Quick News: The fewer likes your Facebook page has the better its organic reach, NHL bans media from using Periscope and Meerkat, explosion of mobile messaging apps continues, Twitter sells sports tickets in tweets; the Media Monitoring Minute with CustomScoop; News That Fits: Twitter begins to embrace its role as a…

The Hobson and Holtz Report – Podcast #804: April 20, 2015

Reminder: Neville away for May 4 episode, Gini Dietrich will guest host with Shel; Quick News: 40 organizations lead the world in employee engagement says Gallup, US federal government workers get social media guidelines, to speak Millennial use email, holograms protest gag law in Spain; the Media Monitoring Minute with CustomScoop; News That Fits: Some podcasting updates including Podcast.com from Dave Winer, inside NPR’s podcast strategy, Spotify plans, and more; Michael Netzley’s Asia Report: China’s Great Firewall is now armed…

How ready are you for #Mobilegeddon ?

Tuesday April 21, 2015 – that’s tomorrow – is a date that will mark a milestone of sorts for any business with a website on the public world wide web. It’s the day when a company like Legal and General Group will start to see its ranking in Google search results begin to be influenced by how friendly its website is when viewed on a mobile device rather than on a desktop or laptop computer. Unfortunately for Legal and General,…

The Hobson and Holtz Report – Podcast #803: April 13, 2015

Collaborate/London workshop with Igloo Software on April 16; Quick News: US Postal Service could find new business using augmented reality glasses, where to find and create your own animated GIFs, traveling employees embrace Uber and AirBnB, the Wall Street Journal’s approach to native advertising; the Media Monitoring Minute with CustomScoop; News That Fits: How to run a successful blogger relations programme; Dan York’s Tech Report: Friendfeed really did shut down on April 9, Twitter ends its partnership with Datasift, and…

Sprinklr gets satisfaction

It looks like the $46 million that Sprinklr raised from investors earlier this month is powering the enterprise social media firm’s expansion drive with its announcement last week that it has acquired Get Satisfaction, an online customer engagement community platform connecting companies with their customers to foster valuable relationships. This is Sprinklr’s fifth acquisition in just over a year. In its press release, Sprinklr said the addition of Get Satisfaction adds industry-leading, community-based customer support to its Experience Cloud and…