Intro: Neville will be away in Boston next week, Gini Dietrich will guest co-host next week's episode; FIR Book Review coming from Shel on Jeff Jarvis's "Geeks Bearing Gifts"; Quick News: The fewer likes your Facebook page has the better its organic reach, NHL bans media from using Periscope and Meerkat, explosion of mobile messaging apps continues, Twitter sells sports tickets in tweets; the Media Monitoring Minute with CustomScoop; News That Fits: Twitter begins to embrace its role as a … [Read more...] about The Hobson and Holtz Report – Podcast #805: April 27, 2015
Archives for April 2015
The Hobson and Holtz Report – Podcast #804: April 20, 2015
Reminder: Neville away for May 4 episode, Gini Dietrich will guest host with Shel; Quick News: 40 organizations lead the world in employee engagement says Gallup, US federal government workers get social media guidelines, to speak Millennial use email, holograms protest gag law in Spain; the Media Monitoring Minute with CustomScoop; News That Fits: Some podcasting updates including Podcast.com from Dave Winer, inside NPR's podcast strategy, Spotify plans, and more; Michael Netzley's Asia … [Read more...] about The Hobson and Holtz Report – Podcast #804: April 20, 2015
How ready are you for #Mobilegeddon ?
Tuesday April 21, 2015 - that's tomorrow - is a date that will mark a milestone of sorts for any business with a website on the public world wide web. It's the day when a company like Legal and General Group will start to see its ranking in Google search results begin to be influenced by how friendly its website is when viewed on a mobile device rather than on a desktop or laptop computer. Unfortunately for Legal and General, their website is not very friendly at all. Here's what it looks … [Read more...] about How ready are you for #Mobilegeddon ?
The Hobson and Holtz Report – Podcast #803: April 13, 2015
Collaborate/London workshop with Igloo Software on April 16; Quick News: US Postal Service could find new business using augmented reality glasses, where to find and create your own animated GIFs, traveling employees embrace Uber and AirBnB, the Wall Street Journal's approach to native advertising; the Media Monitoring Minute with CustomScoop; News That Fits: How to run a successful blogger relations programme; Dan York's Tech Report: Friendfeed really did shut down on April 9, Twitter … [Read more...] about The Hobson and Holtz Report – Podcast #803: April 13, 2015
Sprinklr gets satisfaction
It looks like the $46 million that Sprinklr raised from investors earlier this month is powering the enterprise social media firm's expansion drive with its announcement last week that it has acquired Get Satisfaction, an online customer engagement community platform connecting companies with their customers to foster valuable relationships. This is Sprinklr's fifth acquisition in just over a year. In its press release, Sprinklr said the addition of Get Satisfaction adds industry-leading, … [Read more...] about Sprinklr gets satisfaction
FIR Interview: Harry Hawk talks with Facebook marketing expert Dennis Yu
While digital marketing dollars still flow into Facebook, marketers continue to express frustration at the social network, its reduced organic reach, and its ever-shifting algorithms. BlitzMetrics Chief Technology Officer Dennis Yu has a different perspective. A long-time Facebook marketing expert, Dennis believes good content can thrive organically on Facebook but that PR needs to adopt paid amplification of messages. He also makes the case that paid reach via Facebook should be seen as a … [Read more...] about FIR Interview: Harry Hawk talks with Facebook marketing expert Dennis Yu
The Hobson and Holtz Report – Podcast #802: April 6, 2015
Thanks to Ragan Communications for their almost 8 years of sponsoring FIR; Gini Dietrich is guest co-host with Shel on the May 4 show while Neville is in Boston; Quick News: Collaborate/London intranet workshop from Igloo Software on April 16, alarming declines in social media among Inc 500, good advice in BBC's updated social media guidelines, companies just aren't listening to what reporters want from their online newsrooms; the Media Monitoring Minute with CustomScoop; News That Fits: … [Read more...] about The Hobson and Holtz Report – Podcast #802: April 6, 2015
Plenty to like in Project Spartan
Will Microsoft's Internet Explorer see the sunset later this year? It's certainly not my browser of choice. Indeed, I don't use it at all, preferring Google Chrome on the desktop and mobile and, lately, experimenting with Vivaldi, an impressive new browser that's based on Google Chromium code. Since it first appeared in 1995, Internet Explorer has come with the Windows operating system. Unless you manually install an alternative, that's what you end up with. In Europe until recently, … [Read more...] about Plenty to like in Project Spartan