February 2015 - NevilleHobson.com

The Hobson and Holtz Report – Podcast #796: February 23, 2015

Quick News: Krispy Kreme’s ‘KKK Wednesday’ faux pas, results of 2015 online newsroom report, Facebook virtual reality coming “in a while”, a real-time Academy Awards Twitter campaign from a brand that doesn’t suck; Ragan promo; News That Fits: The rise of the new “content economy”; Michael Netzley’s Asia Report: Chinese companies face reputation challenge in APAC compared to other international firms; “Do you want to be part of the conversation or not?” Twitter has answers for marketers; the Media Monitoring…

FIR Interview: Red E App CEO Jonathan Erwin on employee communication trends and challenges

A special report on trends and challenges facing internal communicators drew on the observations of nine internal communications experts, including Peter Shankman, Gini Dietrich, Susan Cellura, Steve Kaus, and FIR co-host Shel Holtz. The report, available for free from Red E App – a mobile tool that connects employees and organizations across a variety of dimensions – addresses eight distinct problems and six solutions. In this FIR interview, Shel talks with Red E App co-founder and CEO Jonathan Erwin about…

The Hobson and Holtz Report – Podcast #795: February 16, 2015

Quick News: Vint Cerf, “Father of the Internet,” warns we may be living in a lost century; eBay-style online courts proposed in the UK to resolve low-value claims; Snapchat Discover chalks up huge early success; France demands that its future leaders must speak English; Ragan promo; News That Fits: Want to post a comment? You’ll have to pay for that; Dan York’s Tech Report: Ello news, iPad Teleprompter, and more; employee ambassador programmes: a case study; the Media Monitoring Minute…

Adding a face to the HSBC name could go a long way

Reputation is built on trust and, for HSBC Bank, that chain has been well and truly disconnected through the revelations of alleged dirty deeds in its private banking operation in Switzerland that say the bank helped a large number of its private-banking clients evade tax that have been paraded through the mainstream media over the past week. Whatever the actual facts of the matter, HSBC is being pilloried left, right and centre as a financial institution that helps wealthy people…

Is there such a thing as a British accent?

The British accent is the most attractive in the world according to a survey of 11,000 people globally, says a report in yesterday’s print edition of the Telegraph newspaper (and also in the online edition). The Telegraph’s concise report notes that 27 percent of respondents to the survey rated British as the “sexiest” and “most dateable” accent, way ahead of the American accent in second place with 8.7 percent and Irish in third place with 8.1 percent. The survey the…